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Rodd & Gunn, the illustrious New Zealand lifestyle brand, is making its mark in the world of fashion with an exciting expansion into Southeast Asia, focusing on the vibrant market of Singapore. We had the unique opportunity to sit down with the Chief Executive Officer of Rodd & Gunn, Mr Mike Beagley, to delve into the brand’s strategic expansion, its commitment to sustainability, and its unique approach to fashion. Here’s what he had to say.
A gateway to Southeast Asia
The decision to venture into Southeast Asia was driven by Rodd & Gunn’s overarching mission to become a global brand. Mr. Beagley expressed the brand’s eagerness to explore opportunities worldwide. He emphasized that when the opportunity to open Takashimaya, one of Singapore’s premier department stores, came their way, they seized it with both hands.
Takashimaya: A landmark choice
Choosing Takashimaya as the location for their first concession store in Asia was a strategic decision rooted in their admiration for department store retailing. According to Mr. Beagley, Takashimaya is not just any department store but the best in Singapore. This choice provides Rodd & Gunn with a prime platform to compete with global competitors head-on and establish their worth. Moreover, Singapore’s secure operating and regulatory environment made it the perfect launchpad for its Asian journey.
The Kiwi influence
Rodd & Gunn’s clothing collections bear the unmistakable influence of New Zealand’s unique natural landscapes. Mike Beagley pointed out that their products are born from a New Zealand-centric mindset, with the country’s colors, vistas, and weather playing a dominant role in shaping their design ethos.
Sustainability at the core
When it comes to sustainability, Rodd & Gunn takes a distinct approach. Mr. Beagley emphasized their commitment to creating products designed to stand the test of time, both in terms of durability and style. Notably, they don’t market their sustainability efforts as a campaign but as an obligation.
The brand has a dedicated sustainability department working tirelessly to enhance its traceability, reduce waste, and minimize its carbon footprint, all while staying true to its authentic values.
Fashion for the modern man
Rodd & Gunn presents itself as a casual lifestyle brand that Mr. Beagley believes can resonate with the modern man in Southeast Asia. Their products’ universal appeal and incredible value for money, backed by a solid 2-year guarantee, are key elements that are likely to capture the hearts of customers in this region.
Adapting to global tastes
Despite its strong global presence, Rodd & Gunn acknowledges that tastes and preferences vary across different regions. While there are commonalities, there are also nuances that require adaptation. Mr. Beagley emphasized their commitment to learning and adapting to each market as they continue their journey in Southeast Asia.
Looking to the future, Rodd & Gunn aspires to become a global brand with a unique approach. They are not bound by conventional industry norms and are open to new opportunities that make strategic and financial sense. Southeast Asia, especially Singapore, is a high-priority market for the brand, and they are excited about the tremendous potential it holds.
Tailoring to Singapore
In closing, Mr. Beagley hinted at the brand’s plans to develop specialized products for the Singaporean market. Although it’s still a work in progress, Rodd & Gunn is committed to creating offerings that resonate more deeply with local consumers, thereby strengthening its connection with the people of Singapore.
As Rodd & Gunn embarks on its journey into Southeast Asia, the brand’s expansion represents not just a strategic move but a promise to introduce its unique New Zealand-inspired fashion and sustainability practices. With their dedication to timeless quality and a casual lifestyle approach, Rodd & Gunn is set to carve a significant niche in the Southeast Asian fashion scene, bringing a taste of New Zealand to Singapore.
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