The popular global tech accessory brand CASETiFY, adored by millennials, Gen Z, and Hollywood celebrities, has collaborated with the Thai vocalist and performer Jeff Satur to design and release his debut collection. The collection, inspired by his brand-new love song “Fade,” portrays the tale of a relationship that endures for more than a lifetime.
The partnership is ideal for CASETiFY because it will allow Jeff Satur, a multi-talented first Thai artist, to express himself to a global audience. It also marks the beginning of a creative partnership between Warner Music Thailand (Wayfer Records), a global music powerhouse and platform for up-and-coming artists, and CASETiFY, an organization that gives creatives and artists a platform and support on a global scale to showcase their work through a distinctive line of tech and lifestyle accessories.
“CASETiFY is delighted to be able to partner with such a multi-talented Thai artist like Jeff Satur. As a global platform for creative self-expression, we find it very important to be able to support talents and empower their creativity and to be able to share it with the world. We are also excited about our partnership with Warner Music Thailand, a creative powerhouse and supporter of local/international artists, and we hope that we will be able to have more exciting collaborations together in the future,” shared Wesly Ng, CEO of CASETiFY.
The inspiration behind the collection
The love ballad “Fade” depicts the tale of a relationship that endures despite the passing time. This song is a homage to those times when a person feels love so strong that it cannot be forgotten, about forgetting how to forget. Both the collection’s concept and the music video’s inspiration, Jeff’s particular love of all things nostalgic, and the idea of a love that endures the test of time, came together at the same moment. The concept of time travel is illustrated in the music video through the presentation of three distinct lifetimes.
Jeff displays his fascination in the past with nostalgic aspects from several historical eras, especially the renaissance. In the Memories Pieces case, he also displays his lyrical side with original statements like “When we become older, we will be free” and “There’s no one perfect response to one ideal question.”
Jeff uses the word “Saturn” and even an emblem of the planet Saturn in his designs as a play on his last name, “Satur.” This relates to the fact that his supporters are adorably known as “Sats.”
The collection includes complimentary designs for iPhone, Samsung Galaxy Series, Airpods and Airpods Pro, iPad, and water bottle accessories, with prices ranging from $35 to $90 USD. On September 23, 2022, the day the music video is made public, one can apply to be placed on the waitlist. On September 30, 2022, this collection made its formal online debut. It is also currently on sale at the CASETiFY Thailand pop-up shop, which just opened.