Last week evian announced the launch of its new bottle design with an engraved logo in Singapore, as the brand looks at innovative ways to reduce its use of virgin plastic. In line with Global Recycling Day coming up on 18 March, evian hopes to inspire others to do their part for a more sustainable future through sustainable redesign. Reinventing the way evian natural mineral water is packaged for consumers to enjoy, the bottle also presents an opportunity to reaffirm the brand’s beliefs and involvement in protecting the environment. With almost two years in the making, the bottle is a first of its kind for the brand; label-free and created from 100% recycled plastic*.
This new stripped back bottle perfectly reflects what’s on the inside – evian’s uniquely sourced natural mineral water, the way nature intended; pure and refreshing. A 15-year journey through the French Alps gives evian its naturally low mineralized composition and a distinctive cool, crisp taste.
Ongoing Commitment to Circularity by 2025
Aligned with Singapore’s Zero Waste Masterplan to create a more sustainable living environment and pave the way towards a zero-waste nation, the introduction of evian’s new label-free bottle marks a significant milestone in the brand’s journey to becoming a ‘circular’ brand1 by 2025 – making all of its plastic bottles from 100% recycled plastic*.
In early 2020, evian received a global certification for becoming carbon neutral2. The achievement of this global standard reflects the outcome of evian’s commitment and ongoing efforts to reduce plastic use and use of recycled plastic.
While the bulk of Singapore’s efforts to manage plastic waste are downstream solutions such as recycling or upcycling, statistics have shown that the overall recycling rate has been hovering at about 60 per cent in recent years (Min, 2021). According to a report by Channel News Asia, one of the challenges cited during the typical recycling process is at the materials recovery facility, where approximately only 50 to 60 per cent out of 60 tonnes of materials received from household collections per day are suitable for recycling (Min, 2021). The launch of the new evian bottle is set to cement the brand’s sustainability commitment and further pave the way for efforts to reduce plastic waste.
Shweta Harit, evian global brand VP, said: “Today’s announcement positions evian as a pioneer in sustainable design solutions, with the bottle made from 100% recycled materials* and label-free, this acts as a tangible proof of our commitment to becoming a circular brand1 by 2025. It’s now more important than ever for us to bring consumers our natural mineral water in a more sustainable way. Today’s launch is a key advancement and innovation for all of us at evian. The bottle’s premium design speaks to history’s most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it”.
Emmanuelle Giraudon, Engineer in Research and Innovation at Danone, said: “This new innovation is extremely exciting, as it is not just any bottle; it is recyclable, made from 100% recycled plastic*, and label-free. Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity. We wanted to keep the “evian touch” when designing the bottle, and we created a new pink cap especially for the bottle too. Our revolution makes old plastic the ultimate new innovation”.
evian’s Label-free Bottle
evian’s new bottle design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap; both firsts within the evian product range. The new bottle is now available at Lazada, Redmart and SaladStop, and will be made available at selected hotels, cafes and other retail outlets in the months to come.
evian is part of the #WeActForWater movement. Through #WeActForWater Danone Waters brands are:
- Halving the amount of virgin plastic used by their water brands, reaching 50% recycled PET (rPET) use worldwide and 100% across Europe in 2025;
- Accelerating towards carbon neutrality in Europe by 2025, with evian and Volvic becoming carbon neutral this year;
- Matching every litre of water sold with a litre for people in need, by creating a fund to help 50M people in developing countries access safe drinking water by 2030;
- Enhancing watershed and wetlands preservation around the world;