For 150 years, Heineken® has been synonymous with good times, fostering quality social interactions and creating memorable experiences over a cold beer. To commemorate this momentous milestone, Heineken® is embarking on a unique campaign in Singapore, inviting consumers to celebrate and embrace the spirit of good times through a series of exciting activations.
From collaborations with local cultural pioneers to limited edition merchandise and immersive events, Heineken® aims to redefine what good times mean to individuals and provide unforgettable experiences.
Heineken®|The Salvages: A creative spin on good times
Heineken® has always championed inclusivity and open-mindedness, actively shaping culture. To kickstart the 150th celebrations, Heineken® partnered with local cultural pioneers, The Salvages, to create an exclusive collection of t-shirts called “Heineken®|The Salvages.” The collection draws inspiration from fashion, music, and pop culture across different eras. The Salvages breathed new life into classic Heineken® designs by remixing them, resulting in a vibrant and jubilant tribute to Heineken®’s 150 years of good times. Each t-shirt comes packaged in a commemorative collectable Heineken® can. The first 50 fans to purchase a t-shirt will receive an invite to the exclusive Heineken® | The Salvages Party.
Limited Edition Heineken® bottles designed by local visionaries
Continuing the celebrations, Heineken® collaborated with local visionaries from the music, fashion, arts, and lifestyle scenes, known as the Glocals, to design four limited edition bottles. Each visionary, including Nicolette from The Salvages, Nicole Wong, Dharni, and Tell Your Children, created a unique bottle design reflecting their personal interpretation of good times.
These bottles serve as a reminder to fans to create their own good times with Heineken®. Fans can have the chance to win these limited edition bottles and other exciting prizes by participating in the Loot Box locations across popular drinking spots.
The Good Times Star: Dance off and Enjoy Heineken®
Everyone has their own unique way of creating good times, and Heineken® wants to celebrate that diversity. The brand invites consumers to join the Good Times Star pop-up, showcasing their favourite moves for a good time. Whether it’s dancing, posing, or simply letting loose, participants can enjoy an ice-cold Heineken® as a reward for showcasing their version of good times. The Good Times Star will be available from 1st to 23rd July 2023, located outside Mandarin Gallery.
Destination Good Times: A grand celebration
Culminating in Destination Good Times, Heineken® presents a two-day celebration of culture, creativity, and music on the 28th and 29th of July 2023. This grand event will feature a global music platform making its Singapore debut, showcasing talented musicians, including the nation’s up-and-coming DJs. The festivities will also include the immersive World Bar experience, created in partnership with Sago House, offering visitors a unique glimpse into Heineken®’s global presence with a Singapore twist.
Heineken®’s 150th-anniversary celebrations in Singapore go beyond the ordinary, aiming to redefine and celebrate the spirit of good times. Through collaborations, limited edition merchandise, immersive events, and cultural experiences, Heineken® invites individuals to embrace their own versions of good times and create memorable moments with the brand. Join in the festivities and raise a glass to 150 years of Heineken® and the promise of many more good times ahead. Cheers!