Collaboration is set to reach 400 million consumers across Malaysia, the Philippines, Singapore, and Indonesia with H&M Zalora Malaysia launching today.

H&M, Hennes & Mauritz AB (H&M), the global fashion retailer known for its fashion and quality at the best price in a sustainable way, has confirmed the partnership with Zalora as H&M’s eCommerce partner in Southeast Asia covering four markets namely Malaysia, the Philippines, Singapore and  Indonesia.

“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia. Backed by its strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com. We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant,” says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific.

“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” shares Zalora’s CEO, Gunjan Soni.


H&M is now available on ZALORA at zalora.com.my/hmzalora.com.ph/hmzalora.co.id/hm and zalora.sg/hm .