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There are some childhood treats that never really leave you. For me, White Rabbit candy is one of them although it entered my life only 10 years ago when I moved here. That soft, milky chew, the iconic blue, red and white wrapper and that little layer of edible rice paper still bring back the kind of nostalgia that feels simple, sweet and comforting.
The best part? Now, my daughter loves White Rabbit candy too, which makes this new launch feel even more special. It is not just a snack from my childhood anymore. It is now something we get to enjoy together.
That is why Singapore’s first White Rabbit themed lifestyle concept store at Plaza Singapura sounds like such a fun stop for families, collectors and anyone who grew up loving the iconic candy.
Running from 1 June to 24 November 2026, the six-month pop-up by Hao Food SG, the official authorised distributor of White Rabbit products in Southeast Asia, brings together candy, ice cream, merchandise, streetwear, collectibles, personalised keepsakes and even rabbit-inspired diamond jewellery under one roof.
A candy bar for every White Rabbit fan
The lifestyle concept store features a White Rabbit candy bar where visitors can mix and match different flavours and create their own candy pack.
While the original milk candy remains the classic favourite, White Rabbit is now available in a wide assortment of flavours, including mint, matcha, red bean, chocolate, mango, banana, coconut, yoghurt, coffee and more. Candy is sold by weight at $5 per 100g, so you can pick a few nostalgic favourites or try something completely new.
There is also a Singapore-exclusive White Rabbit Multibox at $29, as well as a Red Tin Junior Set at $38, which comes with a magnet, scented keychain and tin carrier.
White Rabbit ice cream, dairy bars and more
The Plaza Singapura concept store also features what is described as Singapore’s largest repertoire of White Rabbit ice cream, crafted by Shanghai Bright Dairy and exclusively distributed by Hao Food SG.
The halal-recognised ice cream range includes popsicles, cones and cups. According to the release, the ice creams are not made by melting White Rabbit candies. Instead, each version has been specially created to bring out that familiar creamy childhood flavour in a refreshing way.
The latest addition launching at the store is the White Rabbit Toffee with Almonds Ice Cream Stick, which features a roasted buttery flavour topped with real almonds. Other options include White Rabbit Original Ice Cream Sticks, White Rabbit Chocolate Ice Cream Sticks, White Rabbit Sea Salt Cheese Chocolate Cones and White Rabbit Dairy-Free Plum Popsicles.
Prices start from $1.50 for mini White Rabbit Ice Cream Sticks, while regular ice creams retail at $3.50 each or $6 for any two. A premium White Rabbit Ice Cream Cup is priced at $5.50.
Also launching are White Rabbit Dairy Bars, a high-protein, vitamin D snack option that can be eaten on its own, paired with fruits and biscuits or melted in a sandwich. The cheese sticks retail at $1.60 each or two for $3.
White Rabbit streetwear and accessories
For those who love the brand beyond the candy, the concept store also introduces a White Rabbit streetwear capsule.
The collection includes a Singapore-exclusive White Rabbit T-shirt design, available in sizes XS to L. The unisex T-shirt retails at $35 and is made from 100% cotton. A cap and White Rabbit cross-body bag are also available, priced at $12 and $32 respectively.
It is a fun way to turn a nostalgic childhood brand into something wearable, especially for fans who love playful, retro-inspired fashion.
Cute collectibles for kids and adults
The White Rabbit concept store also has a strong collectibles section, which is likely to be a hit with both kids and grown-up fans. One of the cutest finds is the White Rabbit candy scented pouch charm, available in three designs. Each charm retails at $18 or three for $42, and can be attached to bags while holding small essentials like AirPods or cards.
There are also White Rabbit Mystery Surprise Box Plush Keychains featuring the brand’s mascot, Junior. There are seven designs in the series, including one secret edition. Each mystery box retails at $25 and comes with a complimentary clear plush pouch while stocks last.
Collectors can also bring home limited-quantity bunny plushies in three sizes: Sparky at $30, Fluffy at $80 and Snuggly at $108. Another Singapore-exclusive highlight is Pomu, a special edition toy keychain created in collaboration with Arc-en-Ciel Café. Inspired by clouds, Pomu retails at $18 and is available at both the White Rabbit concept store and Arc-en-Ciel Café.
Personalise your own White Rabbit keepsakes
One of the most fun parts of the pop-up is the White Rabbit personalisation corner, where visitors can customise selected T-shirts, tote bags and tag key rings.
The store features Singapore-exclusive White Rabbit iron-on patches, including alphabet patches at $2 per letter and larger decorative patches priced between $4 and $6 each. Customisable caps are expected to launch at a later date.
Shoppers who spend a minimum of $60 in a single receipt will also receive a complimentary White Rabbit tote bag, which can be personalised at the corner. Tote bags are available while stocks last.
Rabbit-inspired diamond jewellery
For something a little more grown-up, the concept store also features a rabbit-inspired four-piece diamond jewellery set created in collaboration with Mia Liora Lab.
The collection includes diamond ear studs, a ring, a necklace and a bracelet. Adult sizes retail at $799 each, while kids sizes retail at $599 each. Customers also enjoy a 10% discount on the jewellery with any White Rabbit purchase. Those who purchase all four pieces will receive a free 35cm Junior Bunny.
Why this is worth a visit
What makes this pop-up charming is that it is not just about buying candy. It turns White Rabbit into a full lifestyle experience, with treats, toys, fashion, customisation and keepsakes that appeal across generations.
For parents, it is also a lovely way to introduce children to something many of us grew up with. Whether you are stopping by for ice cream, building your own candy pack, picking up a cute plush or creating a personalised keepsake, the store feels like a sweet little nostalgia trip in the middle of town.
Plan your visit
The White Rabbit Lifestyle Concept Store is located at Plaza Singapura, Level 1, next to the travellator near the taxi stand entrance.
It is open daily from 10am to 10pm, from 1 June to 24 November 2026.
Whether you are a lifelong White Rabbit fan, a parent looking for a fun family stop or simply someone who loves cute collectibles, this is one sweet pop-up to add to your list.
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