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The world of snacking has just gotten a whole lot more exciting with the latest collaboration between Universal Products & Experiences (UPE), Illumination, and Singapore’s very own IRVINS. The IRVINS x MINIONS Salted Egg Cornflakes Snack promises to be a delightful treat that combines IRVINS’ signature salted egg flavour with the lovable mischief of the Minions.
Just in time for the release of Illumination’s Despicable Me 4, this new snack is set to redefine our snacking experiences with joy, fun, and a touch of mischief.
IRVINS x MINIONS salted egg cornflakes snack launch event
We arrived at the event venue, greeted by vibrant displays of bright yellow cereal-like boxes adorned with those cheeky Minion faces. The atmosphere was electric, buzzing with the anticipation of snack enthusiasts and Minions fans alike. Our 3-year-old daughter’s eyes lit up as she took in the lively decor and the sight of her beloved Minions everywhere.
The highlight of the event, of course, was the unveiling of the new IRVINS x MINIONS Salted Egg Cornflakes Snack. Crafted with IRVINS’ signature salted egg flavour, these snacks promised a delightful blend of crunchy cornflakes perfect for on-the-go munching.
As soon as we took our first bite, it was clear that IRVINS had outdone themselves. The rich, savoury taste of real salted egg yolk combined with the satisfying crunch of cornflakes was a hit not just with the kids but with us adults too!
Packaged in adorable pocket-sized pouches, these snacks are not only tasty but also visually appealing, making them an ideal treat for Minions fans. The 90g box even came with a Minions colouring kit, which kept our daughter entertained and let her creativity shine.
One of the most memorable parts of the day was when our family had our caricature drawn by the talented artist drawingqiqi. Her skillful hand quickly captured our essence, encapsulating our joyous expressions as we enjoyed our IRVINS snacks amidst the Minions-themed surroundings. The caricature now holds a special place in our home, a wonderful reminder of a perfect day.
The fun didn’t stop there. We couldn’t resist grabbing some of the super cute Minions merchandise available at the event. The Minions Plush Keychains were an instant hit, and we ended up getting a set of three, which now dangle cheerfully from our backpacks.
A word from IRVINS founder
“At IRVINS, we’re constantly pushing boundaries, surprising our fans through innovation and reinvented snacking experiences. The partnership with Universal Products & Experiences represents our ongoing commitment to creating unique and exciting products. This kid-friendly cornflakes snack in salted egg flavour is not only delicious but also a fun way for children to celebrate their favourite characters while snacking,” said IRVINS Founder, Irvin Gunawan.
Exclusive offers and exciting contests to celebrate IRVINS x MINIONS salted egg cornflakes snack launch
From 4 to 31 July, fans can participate in the IRVINS x MINIONS Photo Contest by snapping a photo or video with IRVINS’ in-store Minions, sharing it on Instagram or TikTok with the hashtag #IRVINSxMINIONS, and tagging @irvins.sg.
Three lucky winners will receive a prize gift set consisting of a Minions 3D mug, Minions Bowl Set, Minions Cooking Pot, two packs of Salted Egg Cornflakes Snacks (90g), and a pair of tickets to Singapore’s amusement park.
Where to get your hands on them
The IRVINS x MINIONS Salted Egg Cornflakes Snack is available at all major Singapore stores, including Orchard Gateway, Takashimaya, WestGate, Bugis Junction, VivoCity, Suntec City pop-up, Jewel Changi Airport, and Changi Terminals 1 through 4. Online purchases can be made at eatirvins.sg, Shopee, Lazada, and select marketplaces and supermarkets. International fans can buy the snacks at eatirvins.world.
For more information about the IRVINS x MINIONS Salted Egg Cornflakes Snack, visit eatirvins.sg. Don’t miss out on this dangerously addictive and delightfully fun snacking experience!
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