As a kid, I spent countless hours navigating pixelated worlds, fueled by the determination to rescue Princess Peach from the clutches of Bowser in Super Mario. Fast forward to today, and my childhood dreams are about to come full circle as Nintendo opens its first-ever POP-UP STORE in Southeast Asia, right here in Singapore. The store, set to captivate fans from November 17, 2023, to January 1, 2024, promises an exclusive journey through the iconic realms of Super Mario, Animal Crossing, The Legend of Zelda, Splatoon, and Pikmin.

A limited-time gaming haven
Located at Jewel, Changi Airport, Level 04-220/221, the Nintendo POP-UP STORE is a collaboration with Avex Asia, bringing the magic of Nintendo to fans in the region for the very first time. This limited-time haven will host an array of merchandise previously exclusive to Nintendo’s Japanese stores in Tokyo, Osaka, and Kyoto. It’s a rare opportunity for fans to get their hands on coveted items from their favourite gaming franchises.
A visual treat: Special illustration merchandise
The highlight of the merchandise line-up is a special illustration featuring Mario, Squid Ring from Splatoon, Isabelle and a villager from Animal Crossing, Link from The Legend of Zelda, and more.


This unique artwork bridges the gaps between gaming worlds and will be emblazoned on exclusive merchandise available for purchase. It’s a collector’s dream come true, a piece of gaming history encapsulated in each item.
Exclusive goodies for early birds
To commemorate the grand opening, the Nintendo POP-UP STORE is offering six exclusively designed postcards. Shoppers who spend S$80 or more in a single transaction will receive one of these limited-edition postcards as a token of appreciation. These postcards not only make for delightful keepsakes but also add a touch of exclusivity to your Nintendo collection.
Interactive fun for Nintendo Enthusiasts
For the tech-savvy gamers and Nintendo Account holders, there’s an added layer of interactive fun. By checking in to their Nintendo Account at the venue, players can collect special stickers designed for this monumental event. With 18 different designs available, each person can check in once a day to receive a random sticker. The process is simple: log into your account, display the QR code on a tablet device at the store’s entrance, and voila – a sticker to mark your participation in this special occasion.
For more information
For those eager to delve deeper into the Nintendo POP-UP STORE experience, additional information can be found at Nintendo’s official website. From store details to merchandise previews, the website serves as a digital gateway to the gaming wonderland awaiting enthusiasts.
As the Nintendo POP-UP STORE opens its doors in Singapore, it marks a historic moment for Southeast Asian gamers, a testament to the enduring allure of Nintendo’s iconic franchises. So, don your favourite Mario cap and get ready to embark on a journey through the pixels of nostalgia – the Nintendo POP-UP STORE awaits!
Average Rating