In a bold move to redefine luxury travel, PARKROYAL Hotels & Resorts is inviting guests to go beyond the typical guidebook and dive headfirst into the heart and soul of vibrant locales across Asia Pacific.
This groundbreaking initiative, aptly named ‘All Things Local,’ seeks to establish PARKROYAL as not just a place to stay but a gateway to authentic cultural experiences. From the bustling streets of Singapore’s Kampong Gelam to the serene landscapes of Australia’s Woodlands Homestead, PARKROYAL’s network of properties is your passport to the world’s most captivating destinations.
Ms Cinn Tan, Chief Commercial and Marketing Officer of Pan Pacific Hotels Group, passionately describes the philosophy behind ‘All Things Local’: “The tradition of these local crafts and cuisine should continue to be appreciated today. With PARKROYAL Hotels & Resorts positioned as a gateway to vibrant locales, we invite guests to join us in keeping cultures alive through discovering local stories, engaging in activities to understand local art, and supporting local businesses. Through this brand experience, we hope to provide our guests with authentic, immersive, and novel ways to connect with people and places when they stay with PARKROYAL.”
Unlocking the treasures of Kampong Gelam in Singapore
PARKROYAL on Beach Road, nestled in the historic precinct of Kampong Gelam, has taken the lead in launching ‘All Things Local.’ The hotel is known not just for its luxurious accommodations but also for being situated in the heart of Singapore’s cultural heritage. While the area boasts larger-than-life street art, heritage businesses, and Malay traditions, one lesser-known fact is that Haji Lane is the narrowest street in Singapore.
Guests at PARKROYAL on Beach Road can now choose from a range of ‘All Things Local’ stay packages that include immersive experiences.
These packages, available from 6 October 2023 to 6 April 2024, are priced from SS$380++ and include a 2D1N room stay for two persons along with one activity of choice. The activities are designed in collaboration with local curators Culturally, ensuring that every experience is a rare and immersive one.
Crafting tradition and culture
Tucked within the vibrant Haji Lane are hidden gems like Crafune, a locally founded atelier where guests can immerse themselves in the art of leathercraft.
Singapore’s heritage as a hub for leather tanning dates back to the 1940s, with famous names like Heng Long Leather once dominating the world’s fashion industry. Inspired by these stories, PARKROYAL on Beach Road now offers a unique opportunity to create a leather coin pouch using weaving techniques inspired by iconic local dishes like ketupat and bazhang.
Savouring the culinary tapestry
‘All Things Local’ at PARKROYAL on Beach Road is not just about hands-on experiences; it’s also about tantalizing your taste buds. Ginger Restaurant, within the hotel, introduces guests to local cultures through culinary experiences. One highlight is the house-made sambal balado, a rich and complex chilli sauce popular in Indonesia, Malaysia, and Singapore. Chef Low’s signature childhood-inspired sambal balado adds a unique twist to classic dishes, making it a must-try during your stay.
If you can’t get enough of this delectable creation, you can also purchase a jar for S$8++ to take a piece of the experience home with you.
A journey through Kampong Gelam’s history
For those who appreciate mixology and culinary innovation, Club 5 is the place to be. Known for its signature cocktails inspired by the spice trading history of Kampong Gelam, Club 5 transports guests through a delightful journey of flavours and cultures. From Beach Road’s tropical vodka sour to Arab Street’s spiced rum old-fashioned, every sip tells a story.
Beyond Singapore: ‘All Things Local’ in Asia Pacific
But ‘All Things Local’ isn’t confined to Singapore; it’s a concept that stretches across PARKROYAL’s properties in Asia Pacific. Whether you’re in Melbourne, Penang, or Sydney, you can look forward to a plethora of hyper-localized activities.
In Melbourne Airport, you can spend a day at the historic Woodlands Homestead, getting up close and personal with former racehorse champions and enjoying a private guided horse tour. In Melbourne’s Monash area, craft beer enthusiasts can explore local craft brewer Two Rupees through a beer-tasting experience. Meanwhile, in Sydney, immerse yourself in the world of Aboriginal culture with an Aboriginal guided walk and picnic lunch.
Pan Pacific DISCOVERY members can also enjoy unforgettable curated local experiences in their preferred destination, adding an extra layer of exclusivity to their travels.
What lies ahead
In the coming years, PARKROYAL is set to expand its footprint across the region with a pipeline of six new properties, promising even more local experiences for travellers to immerse themselves in.
‘All Things Local’ is not just a brand experience; it’s a commitment to preserving and celebrating the rich tapestry of cultures that make each destination unique. So, if you’re looking for more than just a place to rest your head, PARKROYAL Hotels & Resorts invites you to become a part of the story, to taste, touch, and treasure ‘All Things Local.’ Visit panpacific.com to start planning your next adventure.