0
0
In the bustling world of lifestyle and wellness, stories of transformation often shine the brightest. Meet Ernany, the founder of WOLF + WALD- a brand that’s redefining healthy living with its range of nutritious juices and lifestyle products.
In this exclusive interview, Ernany Jasmin takes us on a journey from her days as a nurse to becoming a trailblazer in the world of wellness, sharing the pivotal moments, influences, and challenges that have shaped her inspiring path.
Embracing a paradigm shift
Ernany’s remarkable journey from nursing to entrepreneurship is marked by a pivotal shift in her perspective on healthcare. She shares, “It is easier to visit a doctor and be ‘gifted’ by prescriptions as if this is the only solution to ‘get better’.” This realization that treating symptoms isn’t enough fueled her transition into the world of healthy juices and lifestyle.
Her focus has evolved from symptom management to understanding root causes and embracing preventative measures. Ernany firmly believes in the role of food as a potent form of medicine, stating, “Food, often dubbed as the first medicine, plays a pivotal role in this paradigm shift.”
At WOLF + WALD, Ernany aims to make wellness accessible through nutritious options. She asserts, “I want to promote wellness through easily accessible, nutritious options. That’s why I switched gears and took the leap to create a range of products that could help people take control of their health, naturally and deliciously.”
A legacy of wholesome eating: Ernany’s family influence
Ernany’s passion for healthy living was deeply shaped by her father’s commitment to wholesome food. Her father’s belief in the power of nutritious meals left an indelible mark, fostering a holistic approach to wellness. Ernany reflects on her father’s influence, stating, “My father was always a firm believer in the power of wholesome food. I always felt a pull towards the preventative side of health that my father had so passionately emphasized.”
This legacy of healthy eating not only ignited Ernany’s own wellness journey but also steered the philosophy behind WOLF + WALD’s products. It underscores the brand’s commitment to offering products that prioritize the well-being of their consumers.
Inception to Success: The WOLF + WALD story in Germany and beyond
Ernany’s relocation to Germany brought forth a journey of culinary exploration driven by the quest for comfort through food. She recalls, “My search for comfort led me back to what I knew best—healthy, wholesome food.” However, entering the German market, known for its strict regulations and health-conscious brands, posed initial challenges. Overcoming scepticism from local consumers unfamiliar with their unique blend of flavours was a daunting task.
Ernany and her team’s dedication to sourcing high-quality ingredients from family-run orchards in Germany has been instrumental in their success. She highlights the brand’s criteria for selection,
“Sourcing from family-run orchards is an integral part of WOLF + WALD’s ethos. We prioritize orchards that employ environmentally-friendly farming practices, ensuring both the planet and the quality of the produce benefit.”
WOLF + WALD’s story of success is further underscored by its commitment to sustainability, unique approach to freshness, and innovative strategies for promoting products.
Find out more at https://wolfwald.sg.
Average Rating