Winning outfits to join the creations of renowned Thai designer Apichet ‘Madaew’ Atirattana for an exhibition across Lendlease malls from 12 May to 2 July as part of this year’s Y.W.B.I.T. campaign.
Get ready to witness a one-of-its-kind sustainable spectacle as Lendlease sets the stage ablaze with a trash-to-couture runway show on 11 May, marking the grand opening of this year’s You Won’t Believe It’s Trash (Y.W.B.I.T.) campaign! The top 10 finalists stand to win prizes up to $21,500 in a combination of cash and Lendlease e-vouchers.
Having showcased creative art pieces such as movie props and models made from discarded and recycled items last year, this year’s Y.W.B.I.T. – Trash to Couture shifts its focus to fashion, kicking off with a competition to find Singapore’s budding designers’ game to transform trash into fashion, happening ahead of a roving exhibition and recycling drive across all Lendlease malls.
Nationwide Trash-to-Couture Fashion Competition
This next instalment in the sustainability series by Lendlease aims to educate local shoppers about the consequences of wastage in the fashion industry and enlighten their purchasing decisions across different malls. By promoting more meaningful conversations around recycling in a compelling way through Y.W.B.I.T 2.0, Lendlease hopes to shape new perceptions and openness to how waste can be given a second life, in line with Singapore’s Zero Waste vision.
More than 100 aspiring couturiers submitted their design ideas for couture pieces made with at least 80% different forms of trash materials, such as plastics, old outfits and carton boxes. An illustrious panel of judges shortlisted just 15 finalists to bring their designs to life with the help of renowned local couturier Alfie Leong, 10 of whom will witness their creations being strutted alongside those of celebrated trash-to-fashion designer Apichet Atilattana, better known as Madaew, on 11 May at 313@somerset. The fashion show will see indoor escalators at 313@somerset transformed into a multi-dimensional runway, doing justice to the grand unveiling of Singapore’s very own trash-to-fashion couture.
Commenting on the competition, Ms Joelle Chen, Head of Sustainability, Asia, Lendlease, said, “Since Lendlease first came to Singapore 50 years ago, we have collectively overcome many challenges. Through it all, we have remained committed to our core values and our mission, which is to create places where communities go beyond just great buildings, but meaningful activities and initiatives that celebrate our talents, raise awareness of important issues such as climate action and circularity and make a positive difference for the people who work, live and play around our developments. As we look to the future, I am confident that Lendlease will continue to thrive and make a positive impact on the world.”
From design students to domestic helpers, full-time national servicemen to sustainability managers and architects, all 15 finalists were given two months to explore the various “trash” materials available to them and how they can use them to turn trash into couture.
Madaew, who will be debuting five designs created especially for this year’s Y.W.B.I.T. campaign, said: “I am very glad to be invited by Lendlease for this collaboration because we share the same vision in sustainability, and it excites me to know that we will work together to transform trash to couture, which is something that I have been doing for as long as I can remember.”
“My designs are a celebration of individuality but also purpose. Just as Lendlease strives to create a more sustainable tomorrow through this campaign, I hope my designs are a catalyst to inspire and encourage others to do the same in Singapore and elsewhere.”
The creations will be on display at the roving exhibition on sustainability in fashion across the four Lendlease malls of 313@somerset, Parkway Parade, Jem and Paya Lebar Quarter. Lendlease will also be partnering with Cloop for mall visitors to drop off unwanted textiles in collection bins for recycling and upcycling purposes.