ZALORA and Mediacorp are pleased to announce the inking of an inaugural content-commerce deal for ZALORA’s eagerly anticipated Big Fashion Sale. This partnership will see Asia’s online fashion and lifestyle destination working with Singapore’s largest content creator and national media network on the annual Big Fashion Sale from 24 to 30 June 2021.
The collaboration underscores both companies’ commitment to driving innovation in the eCommerce space by creating engaging content that caters to the evolving purchasing preferences of online consumers. It combines the convenience and irresistible value of good deals via ZALORA with the strength and reach of Mediacorp’s content and network, and marks a content marketing milestone that will enable both companies to diversify and reach new customer bases.
The ZALORA Big Fashion Sale will offer brand deals at up to 90 percent off, with additional upsized vouchers and cashback rewards. Participating brands include Puma, Trendyol, adidas, Calvin Klein, Superdry and others. Watch out for 48 percent off products in the Luxury category and 25 percent off the Sustainable edit, with 15 percent cashback on top of reductions. Daily mystery prizes will be available for shoppers to try their luck on the Catch & Win game on ZALORA’s website and app. Adding to the excitement, ZALORA is offering 100 percent cashback for the top 100 spenders during the ZALORA Big Fashion Sale. Winners will also be rewarded with a one-year membership to ZNOW, ZALORA’s next-day delivery subscription service.
As part of this content partnership, Mediacorp will offer consumers three specially created Work from Home-themed episodes on Hush, a podcast series featuring familiar voices from Mediacorp DJs Hazelle Teo (YES 933), Germaine Tan (987) and Azura Goh (Ria 897). Available on meLISTEN, YouTube, Spotify and Apple Podcast, two of the three episodes will feature a secret code that will grant Hush listeners an exclusive discount during the sale.
And from 21 June, consumers can expect exciting guessing games in the lead-up to the Big Fashion Sale on Mediacorp radio stations 987, YES 933 and LOVE 972, with DJs doling out $100 ZALORA gift cards to listeners with the correct answers to a slew of sale-related quizzes (terms and conditions apply).
ZALORA has also partnered with GrabPay for a Spend & Win contest in conjunction with the ZALORA Big Fashion Sale. Customers stand a chance to win up to 1,000,000 GrabRewards points with every spend of $250 using GrabPay. Each checkout amounts to one entry, with one lucky shopper being selected to win one million GrabRewards points.
“We are pleased to celebrate another year of the ZALORA Big Fashion Sale by bringing the best brands to our customers, across different categories spanning Fashion, Beauty and Lifestyle. With the recent launch of our Luxury segment, we hope shoppers will be even more excited with authentic premium products from ZALORA. We supersized this year’s Big Fashion Sale with a wider assortment and bigger brand deals to give everyone a great shopping experience!” said Jo Bjordal, Chief Marketing Officer, ZALORA.
“Mediacorp is glad to partner ZALORA to provide greater value for consumers using the strength of our engaging content and expansive network. This collaboration builds on Mediacorp’s proven track record in driving commerce using innovative content solutions. We hope to leverage our partnership-based business model to deliver results for more like-minded clients, as we work together to strengthen the economic engine of the country,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp.
For more information on the ZALORA Big Fashion Sale, visit www.zalora.sg.