And it's treats galore with sweet birthday deals, new brands and experiences

BHG Singapore celebrates its 27th anniversary this April! Honoured to have accompanied Singaporeans for almost three decades, the household name and a one-stop destination for shoppers is expressing their gratitude with some irresistible deals and treats! 

In particular, the last few years have been especially significant for the heritage brand. Since 2019, BHG has been making its transition to provide a refreshed shopping experience through its digital transformation, paving the way for the future of departmental stores in Singapore. As BHG continues to roll out the next few phases of transformation, shoppers can expect plenty of exciting new brands, new experiences and new spaces to come.

Sweet Birthday deals 

In celebration of the anniversary, BHG is drawing up some exclusive extra sweet deals. From now to 2 May, enjoy a bevvy of savings on beauty, wellness, fashion, accessories, and home and living products. Get 20% off regular items and a 10% on sale items! Especially for beauty and wellness products, enjoy a $27 off with $250 nett spend on regular priced items. 

If you have yet to become a BHG member, register here now at no additional cost so you can be informed of future happenings and promotions, and even priority access and invitation to special events! 

Knowledge is power 

We all know that we are never too old to learn something new. As an expansion of their experiential offerings, BHG will be rolling out exclusive virtual workshops, inviting brand experts to share their tips and tricks on getting the most mileage out of products, as well as masters in various topics to bring creative classes that complement product discovery.  

Having opened workshops to rave responses and reviews, by popular demand BHG will be bringing shoppers more masterclasses with increased capacity and time slots to satiate shopper’s thirst for knowledge. Available on bhgsingapore.com.sg, the seats are snapped up quickly, so be sure to stay tuned!

What’s new at stores 

For those who are looking to do a massive wardrobe makeover or simply want to get new clothes as a form of self-care, keep an eye out for launches by BHG’s private labels’. Expect a new collection, including the launch of essential CORE basic pieces, for Societe, Otona Mode, and SBT in June.

The upcoming launch will feature closet essentials, perfect for those who are looking to build a capsule wardrobe or love to mix and match their outfits for different occasions. Designed by a Singaporean for Singaporeans, these are designer quality items at pocket-friendly prices.