Across Southeast Asia, a major lifestyle shift is already underway. According to a Nielsen report, the use of nutritional supplements in the region increased 81 per cent in April 2020, compared with the same month the year prior.
In the wake of COVID-19, an increasing number of consumers are turning their focus to health and wellbeing to protect themselves and their families. YOUVIT, a premium gummy vitamin brand in Indonesia has seen the shift firsthand with record sales in the first few months of 2020.
With this momentum already in motion, the COVID-19 pandemic only further motivated families to take stock of their health habits and fortify their immune systems.
YOUVIT sees record sales as consumers adopt healthier habits
At the forefront of Asia’s consumer health industry, YOUVIT – an Indonesia-based startup – has recorded a tripling in sales between February and April 2020, with demand driven by Indonesian millennials and young parents who are keen to improve their families’ health and nutrition habits amidst the pandemic.
For many Indonesian millennials, YOUVIT products are the top choice. Founded in 2016 by Dutch entrepreneur Wouter van der Kolk, YOUVIT has breathed new life into Indonesia’s supplements industry with its fun, youthful lines of one-a-day gummy multivitamins.
Formulated with health-conscious millennials in mind, YOUVIT’s gummy vitamins come packed with nutrients and minerals to boost immune function, brain development, energy, beauty and overall health – plus they taste delicious, too. From its playful marketing to convenient packaging, YOUVIT offers a welcome alternative to the country’s more traditional, medicinal vitamin pill brands.
The pioneering health startup also strives to spread awareness about proper nutrition in Indonesia, where children and adolescents remain “threatened by staggering rates of stunting and wasting [rapid deterioration in nutritional status]” and face a “double burden” of being under- or over-nourished, according to a 2018 report by UNICEF. Since poor nutrition can lead to immune deficiencies, hamper cognitive development and increase a person’s chance of developing chronic diseases, it’s essential to take preventative measures.
“As a nutrition and consumer health company, we really feel we can make a difference,” said Wouter van der Kolk, Co-founder and CEO of YOU, the company behind YOUVIT. “Daily multivitamins are key when it comes to maintaining a strong immune system and providing essential nutrients on an everyday basis, which is only more important now that we are in the middle of the COVID-19 crisis.”
“Almost overnight, it seems like we are witnessing a paradigm shift. Indonesians taking proactive, positive steps to protect themselves and their families, such as incorporating YOUVIT gummy vitamins into their daily routine,” adds van der Kolk. “We are proud that our products are helping Indonesians feel healthier, happier and more energised – consuming essential nutrients every day is a new habit for many Indonesians and can have a positive impact for generations to come. This is a trend that is here to stay.”
To make vitamins even more accessible, YOUVIT recently launched an innovative online shopping platform on www.youvit.co.id to ensure customers stuck at home have convenient, easy access to nutritional supplements and customers can even purchase goods directly through WhatsApp.
The company’s online presence serves as a complement to a robust distribution network across more than 17,000 modern retail outlets in Indonesia, with plans to expand to at least 30,000 by the end of 2020. Looking ahead, YOUVIT aims to bring its fresh, delicious gummy vitamins to millennials and families across Asia.
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