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CHOCOELF, a beloved homegrown chocolate brand established in 2005 and known for its artisanal approach to chocolate-making has collaborated with three iconic Singaporean brands; Tai Hua Food Industries, Fragrance Foodstuff, and Tiong Hoe Specialty Coffee to infuse their expertise and unique flavours in three new chocolate bars which celebrate local flavours and heritage.
And, I had the incredible opportunity to meet with these iconic Singaporean brands at CHOCOELF’s bustling cafe. It was a meeting of minds and palates, as these local powerhouses came together to create something truly remarkable: fusion-flavoured chocolate bars that celebrate Singapore’s vibrant culinary heritage. As I savoured the delectable chocolates crafted from these collaborations, one stood out as my personal favourite: the CHOCOELF x Tai Hua Umami Soy Brew Chocolate Bar. Imagine the perfect balance of sweet and savoury, with rich notes derived from Tai Hua’s renowned soy sauce. It’s a culinary masterpiece that pays homage to a humble ingredient deeply rooted in Asian cuisine.
But it wasn’t just the chocolates that left a lasting impression. The team at the cafe was incredibly generous, opening up their entire menus and their hearts to the media. Amidst the aroma of rows upon rows of chocolate bars, I couldn’t help but feel inspired by the innovative spirit driving this collaboration forward.
Speaking of inspiration, did you know that CHOCOELF’s founder Dr Joe Lee is a urologist by day and an award-winning chocolatier by night? It’s a testament to the brand’s dedication to pushing boundaries and creating magic in every bite.
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A sweet collaboration
Now, let’s dive into the culinary journey that awaits with CHOCOELF’s fusion-flavoured chocolate bars:
1. Umami Soy Brew Chocolate Bar
Crafted in collaboration with Tai Hua Food Industries, this chocolate bar is a symphony of flavours that will delight your taste buds. The rich umami taste of soy sauce elevates the chocolate to new heights, offering a truly unforgettable experience.
2. Fluffy Chicken Floss Chocolate Bar
Partnering with Fragrance Foodstuff, CHOCOELF has created a sweet and savoury treat that captures the essence of Singaporean snacking culture. Indulge in the creamy milk chocolate enveloping crispy chicken floss crisps for a unique and satisfying crunch.
3. Black Cold Brew Chocolate Bar
For coffee enthusiasts, the collaboration with Tiong Hoe Specialty Coffee is a dream come true. Infused with the aromatic notes of cold brew coffee, this luxurious dark chocolate bar promises a decadent indulgence with every bite.
Where to find CHOCOELF chocolates?
These delightful chocolate bars will be available at CHOCOELF’s official retail distributor, The Cocoa Trees, conveniently located across all four terminals of Changi Airport. And for those craving a cosy atmosphere and a taste of Singaporean hospitality, the CHOCOELF Specialty Chocolate Cafe at 232 South Bridge Rd, Singapore, awaits with open arms.
Follow CHOCOELF on Instagram (@chocoelfchocolate) and Facebook (@Chocoelf) for the latest updates and behind-the-scenes glimpses into their chocolate-making adventures. And don’t forget to visit their website at chocoelf.com to experience the magic for yourself.
Experience Singapore in every bite
Experience Singapore in every delightful bite with CHOCOELF’s fusion-flavoured chocolate bars. As you embark on this culinary journey, whether you’re a local seeking a taste of home or a visitor eager to explore Singapore’s diverse flavours, these chocolates promise an unforgettable experience.
And let’s not forget the charming and adorable animal-shaped chocolates they offer, perfect for bringing a smile to your loved ones’ faces and creating treasured memories that linger long after the last morsel is savoured. I got to bring a few of those for my 3-year-old and she absolutely loved them!
Indulge in the sweetness of Singaporean heritage with CHOCOELF, where every bite tells a story and every moment is infused with warmth and joy.
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