With a limited-edition Lunar New Year gift box and the reintroduction of the IRVINS salted egg prawn roll, IRVINS welcomes greater abundance and prosperity this Lunar Year

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A must-have for the festive table this Lunar New Year or as an innovative lohei topping, these IRVINS bestsellers are perfect for sharing and snacking

In celebration of the Lunar New Year, IRVINS, Singapore’s most Dangerously AddictiveTM snack brand, launches a limited-edition IRVINS Lunar New Year Gift Box. Joining the spectacular lineup is 2021’s breakout favourite, the IRVINS Salted Egg Prawn Roll, back by popular demand for a limited time only.

Available from 21 December 2022 while stocks last, the Lunar New Year Gift Box is priced at S$20.80. This auspicious addition to the festive feasting table box contains a selection of signature IRVINS fish skin and salmon skin snacks – 2x Salted Egg Salmon Skin (50g), 1x Salted Egg Fish Skin (50g) and 1x Hot Boom Salted Egg Fish Skin (50g) – and exclusive IRVINS red packets and reusable red packet holder featuring Irv, the brand’s adorable duck mascot.

Housed inside a premium red box decorated with auspicious Chinese elements and sealed with a customised gold IRVINS Dangerously Addictive seal for good fortune, the IRVINS Lunar New Year Gift Box is also perfect as a gift.

Each bag of snacks is developed by a team of culinary experts and food technologists and hand-cooked in small batches.

  • Salted Egg Salmon Skin (50g): Generously coated with the secret IRVINS original salted egg yolk blend, each bite of this outrageously crunchy salmon skin snack delivers umami deliciousness that will leave snackers everywhere reaching for another crisp. A pro tip from IRVINS chefs? Crumble and add these to yusheng for a savoury crunch and added salmon-y goodness.
  • Salted Egg Fish Skin (50g): Gold is a traditional symbol of good luck during the Lunar New Year, and this original IRVINS creation that catapulted the brand to cult status is simply covered in it. Golden-yellow salted duck egg yolk is tossed with crispy fried fish skin and an addictive blend of aromatic curry leaves and red chilli peppers. Guaranteed to be Dangerously AddictiveTM and a hot favourite at the festive table.
  • Hot Boom Salted Egg Fish Skin (50g): If conversations get dull, these crisps will spice them right up. Explosively fiery, bold and garlicky, the Hot Boom is the red-hot version of the original IRVINS Salted Egg Fish Skin. True spice lovers will enjoy the signature salted egg flavour blended with a potent concoction of spicy bird’s eye chilis for an intense snacking experience.

In addition, the well-loved Salted Egg Prawn Roll (180G), priced at S$13.00, is also back by popular demand. First introduced in 2021, the traditional hae bee hiam (spicy shrimp) prawn roll gets an irresistible upgrade with a savoury coating of salted egg flavour. A must-have for the festivities, this Dangerously AddictiveTM snack is also available while stocks last.

The IRVINS Lunar New Year Gift Box and IRVINS Salted Egg Prawn Roll will be available for sale in all SG Stores (Orchard Gateway, Takashimaya, WestGate, VivoCity, Bugis Junction, Jewel Changi Airport, Changi Terminal 1, 2 and 3 Transit), eatirvins.sgeatirvins.world (International), and are also available on Shopee, Lazada, Redmart, S-mart and Krisshop – while stocks last.

About Post Author

Surabhi Pandey

A journalist by training, Surabhi is a writer and content consultant currently based in Singapore. She has over seven years of experience in journalistic and business writing, qualitative research, proofreading, copyediting and SEO. Working in different capacities as a freelancer, she produces both print and digital content and leads campaigns for a wide range of brands and organisations – covering topics ranging from technology to education and travel to lifestyle with a keen focus on the APAC region.
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