- For Mediacorp, WWF-Singapore will act as a knowledge partner in promoting science-based entertainment programming for okto audiences between the ages of four and twelve.
- Both organizations will collaborate on Mediacorp’s main children’s shows Lil Wild S3 and Eco Rangers, which premiere in the weeks before the December holidays.
A strategic initiative to introduce sustainability and nature to younger audiences and inspire them to take action for a climate-resilient future, Mediacorp and WWF-Singapore recently announced their cooperation to scale up science-based edutainment material for Mediacorp children’s programming on okto.
With a variety of science-based articles, videos, and subject matter experts who appear in-show to enhance the content, WWF-Singapore is assisting Mediacorp. This will support the national media network’s initiatives to create an entertaining, fact-based source for children.
With regard to Lil Wild Season 3 and Eco Rangers, which are both accessible on Mediacorp’s meWATCH, okto on 5, and okto YouTube channel, WWF-Singapore will serve as the official knowledge partner. The Lil Wild plot sought input from WWF-Singapore on topics and animal species, and the organization also offered content research and stock footage for trivia parts.
For Eco Rangers, WWF-Singapore also offered consulting guidance, content research, films, and photographs. Every episode will include a subject area expert from WWF-Singapore to highlight relevant information on a variety of subjects, including deforestation, plastic pollution, the illegal wildlife trade, and food security.
To reach viewers of all demographics, the two programs will be marketed on vernacular platforms like Mediacorp’s Channel 8, Vasantham, and Suria.
“Youth are a particularly important citizen group for us to engage towards the mission of WWF-Singapore to build a future where people live in harmony with nature. Hence, we are excited to be working with Singapore’s national media network Mediacorp as their official knowledge partner to create and amplify science-based edutainment content for their kids’ programmes. This partnership further ties in strongly with the recent launch of our thematic pillars and programmes, particularly the Closer To Home theme, to grow children and youth in Singapore to be Future Sustainability Leaders,” said Mr R Raghunathan, Chief Executive Officer at WWF-Singapore.
“Our partnership with WWF-Singapore will go towards Mediacorp’s efforts to strengthen okto as a credible source of fact-based edutainment for kids. This collaboration is also aligned with Mediacorp’s commitment to raising awareness of environmental concerns, as part of our focus on driving sustainability efforts. We hope our co-created children’s programmes will spark conversations on these important issues, and inspire entire families to learn more about the actions we can take to safeguard the green spaces and wonderful biodiversity we enjoy in Singapore,” said Ms Tham Loke Kheng, Chief Executive Officer, Mediacorp.
The third season of Lil Wild will be available from 27 November 2022 to 29 January 2023 as 10 30-minute episodes. Lil Wild, a children’s a children video series for ages five to nine, tells the action-packed adventures of Rara the brave elephant and Wobi the bright alligator. In Season 3, the two come upon a hidden eco-bubble that is guarded by a natural glass dome and home to extinct survivors. In their search for a route home, the pair learns that the silica-mining company that controls the dome is at risk of setting off a domino effect that would not only destroy this utopia but also bring down the Lil Wild sanctuary above.
10 30-minute episodes of Eco Rangers will be available from 31 December 2022 to 4 March 2023. Kids between the ages of nine and twelve are given the authority to protect our planet in the educational and action-packed game program Eco Rangers. Three children are led by The Scholar in every episode to save our planet and its species from the arch-villain Mr Big Bucks, who is unaware of how his selfish goals have a negative effect on the environment.