With Singapore going back to Phase 2 Heightened Alert, it is clear that the pandemic is here to stay. This also means that our essential workers will continue to bear the brunt of Covid-19. However, despite being the ones who are constantly risking their safety, they are often taken for granted and go under the radar.

Not only do they work longer hours, but they shoulder mental stressors of being away from loved ones, or potentially passing the virus to those around them. Despite understanding the risks, they work day and night with a duty to serve, as well as to do their part in order to revert to normalcy post-COVID-19. However, these frontliners often go underappreciated, with instances of them being the victims of assault and discrimination at times.

Healthcare workers being shunned and avoided by members of the public, and bus drivers who face verbal and physical assaults by the public who do not abide by mask-wearing laws have become fairly commonplace when they should not be.

Honouring the unsung heroes of Singapore

As such, meeth wishes to honour and show appreciation to our unsung heroes through the best way they know how – through skincare! Our frontliners often place themselves in extremely uncomfortable situations, be it due to their donning of full Personal Protective Equipment (PPEs), wearing tight-fitting masks, or simply the fact that they do not get adequate sleep. Whatever the case may be, the confluence of these factors takes a toll on one’s state of the skin.

Hence, meeth has curated a set of three products which consists of a gel cleanser, a foaming face wash, and a hydrating toner, which aims to address the typical skin concerns that our frontliners face, all with the convenience of the Smoothcleans Skincare Set.

Pampering essential workers with an amazing self-care kit

The meeth self-care National Day kit contains three of their most amazing products that we can personally vouch for having tried them on.

  • Morerich Smoothcleans: Cleansing is the most important step of any skincare routine, but it’s often the harshest as your skin is stripped of its natural oils. Enter the Morerich Smoothcleans which effortlessly removes impurities and excess sebum built-up throughout the day while keeping your skin hydrated.

  • Lifty Wash: Large pores and skin texture are no match for meeth’s Lifty Wash. Treat yourself to the ultimate spa experience as glacial clay acts as a natural detox, lifting away excess dirt and oil from your face. Worried about the drying effects of a foam cleanser? Plant-derived Pentavitin ensures that skin is kept hydrated and left refreshed after cleansing.

  • Morerich Essential Lotion: Purified deep seawater exclusively sourced from Hokkaido in addition to plant-derived extracts like Pentavitin forms the basis of this hydrating toner. Achieve an even-toned, poreless looking and dewy complexion as the Morerich Essential Lotion locks in hydration and moisture for up to 72 hours.

When asked about the inspiration behind this initiative, Adrian Roche, Regional Director, meeth AsiaPacific Pte. Ltd shared with The Vent Machine “Over the past 18 months, the pandemic has had a huge impact on all facets of society, but frontliners have been bearing most of a load of mitigating these effects. Numerous headlines and anecdotes showed that they were working not just long hours, but they were also unable to spend time with loved ones, or even just get enough sleep. We thought it was time to do our part in honouring our unsung heroes who sacrificed their time and health to steer us through the pandemic, so we decided to curate and distribute skincare sets to our frontliners. It’s a small initiative, but we are trying to help and honour them in any way that we can. National Day was the perfect occasion to express our gratitude to these National heroes who have truly been the backbone of Singapore throughout this pandemic.”

With these three products, our frontliners can be ready to experience Japan’s cutting-edge innovation in the form of premium and skin-nourishing products. After all, they deserve the best, don’t they?

Visit https://meeth-apac.com.sg/ to learn more.

By Surabhi Pandey

Surabhi Pandey, a former Delhi Doordarshan presenter, is a journalist currently based in Singapore. She is the author of ‘Nascent Wings’ and ‘Saturated Agitation’ and has contributed to over 15 anthologies in English and Hindi in India and Singapore. She writes on topics related to lifestyle and travel and is an active reporter on the tech startup ecosystem in Southeast Asia. She is the editor and founder of The Vent Machine.

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