Safe and accessible buy now pay later service aids customers’ spending decisions

As the consumer behaviour paradigm shifts amid Covid-19, ZALORA has partnered Rely, a Buy Now Pay Later (BNPL) service provider to provide interest-free payment solutions for its customers. The fashion, beauty and lifestyle platform has rolled out Rely in its Singapore market, and will soon be available in Malaysia, too.

Rely offers ZALORA’s customers the BNPL payment option to enable responsible purchasing, allowing them to harness control over their spending. With no hidden fees, customers can enjoy flexibility and accessibility to a wider range of ZALORA’s assortment.

Shoppers are able to split their purchase into 3 interest-free monthly instalments simply by entering their credit or debit card details for automated payments that are automatically approved via Rely’s fast and easy platform.

“Given that current times are challenging to most of our customers, we at ZALORA are committed to providing a solution that would ease their shopping experience with us. This partnership with Rely will lend some relief to our shoppers, who are at the forefront of our priorities,” says Rostin Javadi, Chief Operations Officer of ZALORA.

Hizam Ismail, CEO & Co-Founder of Rely adds, “We want to provide a solution to smart purchasing that eases the payment process for customers while ensuring merchants are protected in the transaction. Rely’s Buy Now Pay Later plan allows safe and fast service that gives everyone the power to take control of their spending.”

According to the ​ZALORA Southeast Asia Trender Report 2020​, 24% of ZALORA’s customers in Southeast Asia are made up of Millennials and Gen-Z who have higher purchasing power. Many Southeast Asian youths live with their families and are therefore not bound to mortgages and financial burdens, which make them fiscally liberated consumers.

The timely launch of Rely goes hand in hand with ZALORA’s recent assortment expansion into categories that appeal to a broader customer base, including Home & Living, Luxury, Beauty, Kids, and more. In celebration of this, ZALORA is offering up to $20 discount when shoppers checkout using Rely between 8th​ February to 28​th February 2021.

Explore the Rely Buy Now Pay Later payment option via​ ​www.zalora.sg​.