In the spirit of the festive season, Amazin’ Graze has launched its 2020 Holiday Collection, featuring mouthwatering, limited-edition flavours and whimsical merchandise designed by local southeast asian artist MayLii Koo, of A Liittle Lamp. The brand has also released a Nut Butter Variety box featuring its classic nut butters and recently released all-natural peanut butters! These exciting new releases add to the extensive range of products launched in line with Amazin’ Graze’s mission to spread joy and share the magic of healthy eating.
This year, Amazin’ Graze will launch three limited edition products under its Holiday Collection which are as always, all-natural and refined-sugar free. Introducing Cherry Peppermint Brownie Chips, a festive twist on one of the brand’s newest best selling products; White Chocolate Cranberry Granola, an indulgently, zesty version of their classic range; and Chocolate-coated Almonds and Strawberries for a sweet but healthy treat that the whole family will enjoy!
The Cherry Peppermint Brownie Chips features a delicious combination of juicy cherries, refreshing peppermint, cranberry seeds, and fibre-packed coconut shreds on an indulgent layer of dark chocolate. The overwhelmingly positive response to the launch of Brownie Chips in July spurred the creation of a seasonal version of the now best-selling product. Guilt-free indulgence to satisfy any sweet tooth!
Next in the collection is the White Chocolate Cranberry Granola, created from a base of traditional rolled oats, honey, and cranberry seeds spiced with fresh orange zest and cinnamon; rounded off perfectly with a medley of cacao nibs, buttery pecans, and creamy cashews.
These two products feature a unique superfood – cranberry seeds. The seeds of cranberries are exceptionally rich in phenolic phytochemicals which is known as an effective antioxidant, packed with fibre, heart-healthy Omega-3 fatty acids, and contain antibacterial properties that can help prevent urinary tract infections (UTIs).
The final addition to the limited edition Holiday Collection are Chocolate-coated Almonds and Strawberries, which features earthy almonds and tangy freeze-dried strawberries covered in a decadent layer of 67% dark chocolate. A classic treat to give the gift of love this festive season!
For the second year running, Amazin’ Graze has worked with a local Southeast Asian artist to design the exclusive Holiday Collection. Since its inception, Amazin’ Graze has championed homegrown businesses in Southeast Asia, and by extension, local artists. Among the local artists the brand has partnered with over the years are illustrators Chan Yee Von of Whimsiwhimsical (Festive Collection, 2019) and TinyType (Spring Collection, 2019).
The Amazin’ Graze 2020 Holiday Collection designed by MayLii Koo of A Liittle Lamp features Grace, a cheerful little girl who works with her forest friends Chi Chi the bird, Atlas the polar bear, Theo the penguin, Miranda the giraffe, Peter the deer, and Tammy the Chipmunk to gather fresh ingredients to create the delightful Holiday Collection products. These endearing animal friends are also featured on stylish mid-length socks with bright colours that are bound to get customers into the holiday spirit.
This year, the brand is also partnering with locally celebrated brands for two unique campaigns. The Collect ’Em All contest campaign will feature M Social as the official hotel partner and e-commerce platform, Shopee as an official partner. For the Self Love Holiday Kit campaign, Amazin’ Graze will partner with lifestyle fashion brand Anotherkynd; Fitbloc, Singapore’s largest indoor fitness and bouldering gym; and Oasis Skin, handcrafters of vegan skincare for a low-to-zero waste lifestyle.
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