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Watsons has unveiled an extraordinary transformation of its flagship store at Takashimaya Shopping Centre, Ngee Ann City, inviting customers to experience a refreshing approach to beauty and wellness with the launch of its newly designed space. As the No.1 Health & Beauty retailer with a strong island-wide presence, Watsons is proud to present an innovative shopping experience built around the “New Year, New You” philosophy. The newly revamped store embodies the spirit of #WatsonYourMind, encouraging customers to embrace a journey of self-care, mindfulness, and holistic well-being in the upcoming year.
Spanning an impressive 6,671.70 sqft, the store features a directional flow layout inspired by the complexity of the human mind. Reflecting the intricate paths of thoughts and ideas, the store leads customers through eight meticulously designed zones: Health & Wellbeing, Vitamin and Supplements, Pharmacy, Derma Hub, Skincare, Haircare, Makeup, and Toiletries. Each zone presents unique opportunities for customers to explore products that suit their every need, promoting health and enhancing overall lifestyle.
In addition to the refreshed layout, Watsons is introducing an exciting collaboration with GNC through Singapore’s first-ever GNC and Watsons store-within-store concept. This marks the return of GNC to the local market after an almost three-year hiatus. With this partnership, Watsons solidifies its position as a go-to destination for customers seeking both beauty and wellness solutions, offering a seamless and dynamic shopping experience under one roof.
Irene Lau, Managing Director of Watsons Singapore, shared, “Our flagship store at Takashimaya is more than just a retail space; it’s a destination for self-discovery and empowerment. With #WatsonYourMind, we’ve reimagined the shopping experience, allowing our customers to engage with products that elevate their well-being and beauty. Our flagship embodies our commitment to promoting self-care and encouraging thoughtful exploration for every shopper.”
A mindful retail experience at revamped Watsons
The Watsons flagship store goes beyond conventional shopping by offering a highly immersive and mindful experience. The store features QR code integrations that allow customers to seamlessly transition between the physical and digital retail worlds. With this integration, customers can access a sophisticated eCatalogue to browse through additional details about products while enjoying an interactive and uplifting in-store environment.
Each designated zone is carefully designed to provide tailored solutions to match specific health and beauty needs. The Health & Wellbeing zone, for example, now boasts the GNC store-within-store, further cementing Watsons’ place as a holistic wellness destination. In this area, customers can discover products supporting various aspects of health, from fitness essentials to stress-relieving supplements, all aimed at fostering a balanced, mindful lifestyle.
The Vitamins & Supplements Zone provides expert guidance on products designed to support immunity, digestion, and vitality. Leading brands such as Holistic Way, Blackmores, Centrum, and OLLY offer shoppers well-curated solutions for enhancing their health and achieving specific wellness goals. In addition, the Pharmacy zone gives customers access to prescription medications along with knowledgeable in-store pharmacists who offer advice on everything from diabetes care to smoking cessation programs.
Skincare and beauty zones designed for holistic self-care
In the Derma Hub zone, Watsons introduces cutting-edge skincare technology to complement its range of dermatological solutions. Powered by a collaboration with L’Oréal Dermatological Beauty, including La Roche-Posay, this hub showcases advanced features like the Lift & Learn Wall and SkinScope, helping shoppers explore the benefits of skincare products with personalized insights. With hands-on educational tools such as the Derma Experience Table and the UV Camera, customers can experience first-hand how skincare products can enhance skin health and well-being.
For those seeking skincare solutions, the expansive Skincare Zone brings top brands such as YUKINOUE, Beauty of Joseon, AHC, and more. These collections cater to an array of skin concerns, from hydration to anti-aging, providing expert guidance to help every customer discover the right products for their skin.
The Makeup Zone features the newly added “My Colour Studio,” which brings personalisation to the beauty experience. Expert makeup artists are available to assist shoppers in selecting their ideal foundation and makeup palette, ensuring that every customer leaves with a custom solution tailored to their unique preferences.
GNC: A new chapter in wellness at Watsons
One of the flagship’s most exciting additions is the return of GNC. This wellness giant, which has a long-standing reputation for providing premium supplements and vitamins, has embraced a new retail model within Watsons. With nearly 200 GNC wellness solutions available, from Fish Oil to Pro Performance Whey, customers now have an unparalleled selection of supplements to help them achieve a range of health goals.
This store-within-store offers convenient, on-the-go wellness solutions that are directly accessible in Watsons’ retail environment. GNC’s product offerings include formulas targeting beauty, bone and joint health, immunity, cardiovascular, and even sports nutrition. Customers can make informed choices with in-store consultations or explore the range of products to better their health and fitness routines.
As part of this collaboration, Watsons Club members can unlock exciting perks such as triple points on their first GNC purchase and double rewards on all subsequent GNC products. For loyal customers, GNC Coins offer discounts, while reaching tier milestones such as the GNC Gold Rewards Member status unlocks exclusive rewards and monthly offers.
Convenient and fun shopping
Other innovative features within the revamped Watsons flagship include the ‘Tourist Top Picks’ section, where shoppers can easily discover the most popular health and wellness products chosen by travellers. From luxurious travel-sized skincare options like SK-II and Gucci to iconic fragrances, this area provides visitors with well-curated items that are perfect for their wellness journey.
Additionally, the ‘I’M MINI’ collection offers a range of skincare essentials and perfumes designed for travellers and customers on the go, while the Walk-In Order Service offers hassle-free shopping for both in-stock and out-of-stock items, with delivery options available for added convenience.
Elevating the Shopping Experience with #WatsOnLive
To further enhance customer engagement, Watsons has launched #WatsOnLive, a live-streaming series available on their Facebook, Instagram, and TikTok channels, featuring Key Opinion Leaders (KOLs) and brand experts. These livestreams provide insider tips, product insights, and exclusive promotions, creating a rich, interactive shopping experience that blends both in-store and online shopping.
Watsons’ flagship transformation provides a revolutionary approach to shopping that empowers consumers to prioritise their wellness, beauty, and self-care. With state-of-the-art innovations in product discovery and tailored experiences, Watsons continues to lead the health and beauty sector in delivering an all-encompassing retail journey for every customer.
The Watsons flagship store is located at Takashimaya Shopping Centre, Ngee Ann City, 391 Orchard Rd, B2-06 –10, Singapore 238872, and is open daily from 10:00 – 22:00.
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