Singapore’s Beloved 7-Eleven Marks Four Decades of Convenience and Delight
This October, 7-Eleven, Singapore’s favourite convenience store, is turning 40, and they’re not just celebrating – they’re throwing a month-long party! Starting from the 25th of October, 7-Eleven is rolling out a series of exciting events and offerings to commemorate its 40th anniversary. From mouthwatering ready-to-eat meals inspired by childhood snacks to exclusive collectables featuring iconic characters, this milestone celebration promises to be unforgettable.
Serene Seow, Managing Director of 7-Eleven, expressed the significance of this milestone, saying, “We’re committed to bringing even greater convenience, excitement, and value to Singapore in the years to come.” And 7-Eleven is doing just that with a line-up of delightful surprises for their loyal customers.
Ready-to-eat meals with a nostalgic twist
7-Eleven’s latest range of ready-to-eat meals is a blast from the past, infused with a modern twist. Inspired by classic favourites like Craze Hottis, Instant Mashed Potato, and Butter Chicken Biryani, these innovative dishes promise to take you on a delightful journey down memory lane. Here’s a glimpse of what’s on the menu:
- 7-Select Hottis Mac and Cheese (RSP $5.00): A classic Mac and Cheese with a twist, topped with the iconic crispy Craze Hottis. This dish combines seafood flavour and a creamy sauce, creating a symphony of flavours.
- 7-Select Signature Butter Chicken in Crispy Tortilla Wrap (RSP $5.50): A fusion of flavours featuring buttery chicken, cubed onions, and luscious butter chicken gravy, all wrapped in a crispy tortilla shell.
- 7-Select Chicken Cheese Dumpling (RSP $3.90): Classic chicken dumplings with a cheesy twist, stuffed with gooey cheese fillings.
- 7-Select Greek Yogurt Chicken Wrap made with Chobani Greek Yogurt (RSP $3.70): A Greek-inspired roasted kebab wrap featuring marinated chicken, fresh vegetables, and a zesty yogurt-based Tzatziki sauce.
- 7-Select Loaded Mash with Popcorn Chicken (RSP $5.00): An elevated version of Instant Mashed Potato, topped with savoury brown sauce, crispy popcorn chicken, and flavorful turkey bacon bits.
Refer to the table at the end of the article for the full list of ready-to-eat meals and snacks.
Exclusive collectibles featuring Doraemon and Snoopy
If you’re a homeware enthusiast or a fan of iconic characters, 7-Eleven’s limited-edition collectables are not to be missed. Doraemon and Snoopy take centre stage with a range of charming items:
- SOU•SOU Doraemon Glass Cups and More: 7-Eleven’s Shop and Earn Stamps Programme features a special collaboration with Kyoto-based designer fashion and homeware label SOU•SOU. Collect stamps to get your hands on Doraemon-themed glass cups, stylish Doraemon umbrellas, and cuddly plushies. Don’t miss this unique opportunity to own these exclusive items.
- Snoopy Coffee Mugs: Celebrating 40 years, 7-Eleven has launched an online-exclusive collection of heat-sustaining coffee mugs featuring Snoopy. These matte black and white mugs are perfect for enjoying your morning or mid-day coffee. Grab them while stocks last, available only on 7-Eleven’s website.
Special promotions and deals
7-Eleven’s anniversary celebrations wouldn’t be complete without exciting promotions and discounts for their customers. Here’s a glimpse of the limited-time offers:
|25th Oct – 21st Nov||Grocery and Merchandise Promotions: Discover new and exclusive grocery products, redeem a free 7Café Tumbler, and get 40% off the second item when purchasing two of the same grocery items. On 7th Nov, enjoy 20% off your total bill with a minimum spend of $11.|
|25th Oct – 7th Nov||Food Promotions: Enjoy 40% more meat sauce in your 7-Select Chicken Bolognaise at the same price.|
|25th Oct – 31st Oct||YUU Promotions: Collect 4x the amount of YUU Points with selected products, redeem selected products with just 400 YUU points, and enjoy exclusive offers worth up to $40 for YUU members.|
Groove to the beat of 7-Eleven’s 40th anniversary
Last but not least, 7-Eleven is celebrating its anniversary with an upbeat collaboration with local singer and actor Glenn Yong. Glenn Yong’s catchy new rap song, paying homage to 7-Eleven’s unforgettable jingle, “Always a Store and More,” promises to have you dancing along.
Don’t forget to participate in the 7-Eleven Snap and Win Competition for a chance to win $40 worth of 7-Eleven vouchers. It’s as easy as snapping a photo next to a life-sized standee of Glenn Yong at selected 7-Eleven stores and sharing it on your Instagram story with a tag to @7elevensg. Instagram accounts must be made public to enter the competition.
Stay tuned for more promotions and updates on the official 7-Eleven Singapore Facebook and 7-Eleven Singapore Instagram pages. 7-Eleven’s 40th-anniversary celebration promises to be a star-studded extravaganza you won’t want to miss!
Get ready to join in the fun and celebrate four decades of convenience and delight with 7-Eleven – Always A Store and More!