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Nestlé Singapore has announced the return of the highly anticipated Singapore Coffee Fiesta for its second year. With coffee being the second most-drunk beverage after water in Singapore, the festival promises to celebrate Singapore’s shared love for coffee.
As a working mom, coffee is my fuel. So, obviously, when I was invited to attend the media preview of the launch of the Singapore Coffee Fiesta, I had to attend. And, I am so glad I did. This is one coffee event that you cannot miss!
The event will showcase over 60 beloved coffee blends from popular Nestlé coffee brands, including NESCAFÉ®, NESCAFÉ® Dolce Gusto®, and Starbucks® At Home and feature three brand-new and exclusive blends for coffee lovers across the island.
Discover coffee, one cup at a time
Conceptualised to help their customers explore new coffee flavours and find their new favourite blends, the Singapore Coffee Fiesta 2023 will feature 60 coffee flavours and visitors can sample coffees for free at various roadshow locations across the island. In addition, exclusive in-store promotions and giveaways will be available at 14 participating locations.
With sampling flavours rotating on a weekly basis, customers will be able to find the coffee for them, whether it’s a beloved local kopi like the NESCAFÉ® Gao Siew Dai Kopi O; a café-style favourite, the Starbucks® At Home Cappuccino; or a grab-and-go essential, the NESCAFÉ® Iced Caffè Latte 500ml.
To sweeten the deal, coffee enthusiasts can look forward to receiving branded kitchenware, the perfect accompaniments for their morning brews, when they purchase $28, $48, and $58 worth of NESCAFÉ®, NESCAFÉ® Dolce Gusto® or Starbucks® At Home products in-store and online – all while stocks last (T&Cs apply).
Brand-new blends: NESCAFÉ® GOLD 3IN1 AND STARBUCKS® AT HOME SUNNY DAY BLEND
Singapore Coffee Fiesta will also introduce three new coffee flavours, launching in-stores in mid-May: NESCAFÉ® GOLD 3in1 (MRSP S$7.50 per pack) in Original and Intense and Starbucks® by Nespresso® Sunny Day Blend Blonde Roast Capsule Coffee (MRSP S$7.50 per pack).
- NESCAFÉ® GOLD 3in1 is a Singapore-exclusive blend specially crafted to suit the Singaporean’s tastebuds. Brewed with golden-roasted Arabica beans, this everyday premium coffee mix is bold and milky, yet smooth and full-bodied, just right to start a perfect day. Available in two flavours – Original for a perfectly balanced cup and Intense for coffee lovers desiring a richer and fuller-bodied coffee experience.
- Starbucks® Sunny Day Blend by Nespresso® Blonde Roast Capsule Coffee expertly blends sundried and washed beans from Latin America, lightly roasted for a sweet and lightly fruity flavour that reveals complex notes of vanilla and dried berries. The first light roast in the Starbucks® At Home range, the Sunny Day Blend is bright, sweet, and warm – just like the delightful sunlit days in Singapore from which it takes inspiration!
Singapore Coffee Fiesta runs till 4 June 2023. Participating retailers include major supermarkets and selected e-commerce platforms (FairPrice Online, RedMart, Lazada, Shopee). For more information on roadshow schedules, please visit nes.tl/singaporecoffeefiesta2023
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