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Creating beautiful products that are meaningful for both society and the planet is central to the Chloé philosophy. with this as a guiding principle for the development of more socially and environmentally responsible fragrances, Chloé presents a new collection that embodies the brand’s sustainability efforts: the refillable collection, in Chloé Signature Eau de Parfum and Chloé Signature Rose Naturelle.
the epitome of sustainability
With the brand’s commitment to the environment and social action, Maison became the first luxury brand to achieve a certified B Corporation, meeting the highest standards for social and environmental performance. pursuing its initiatives to reduce environmental impact, the Maison developed refill formats made of 100% recycled aluminium that is compatible with the 100ml refillable bottles.
Once the bottle is empty, the pump can be unscrewed to replenish the perfume. The refill can be attached directly to the neck of the bottle, and it would stop filling automatically to deliver the right amount of fragrance.
The conscious and intentional approach extends to the product packaging to reduce its environmental impact. Recycled materials now represent 25% of the glass and 40% of the cardboard used for the box. the ribbon is made with 100% recycled polyester.
a luminous rose in the garden – chloé signature eau de parfum
Capturing the confident individuality of the Chloé woman, Maison’s signature perfume, Chloé Eau de Parfum, draws on the classic rose to create a modern and timeless perfume. At once fresh and romantic, confident and distinctive, a rich and complex perfume that is suited to a free spirit with an utterly innate sense of chic, unveiling a delicate luminosity and elegance.
a unique rose in the garden – chloé rose naturelle
Taking us back to only the essentials, Chloé rose naturelle resonates with the Chloé spirit, in its purest form. An irresistible floral perfume for women, the signature rose naturelle connects the strength and spontaneity of nature with that of the free-spirited Chloé girl. An organically sourced, hand-picked rose and a vegan formulation, the rose naturelle refill contributes to a responsible and sustainable culture in the quest to lower environmental impact.
Available island-wide in leading department stores and Sephora, in-store and online, the Signature Eau de Parfum 100ml refillable and 150ml refill each retail at SGD 270, and the Chloé Rose Naturelle 100ml refillable and 150ml refill each retail at SGD 280.
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