ZALORA welcomes & Other Stories to Southeast Asia with an exclusive e-commerce partnership

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& Other Stories arrives today at ZALORA, Asia’s online fashion destination in Singapore, Malaysia and The Philippines. The global brand brings the collections from its three ateliers in Paris, Stockholm, and Los Angeles to the eCommerce platform in an exclusive partnership.

Rooted in its founding idea to develop a brand that offers creativity, & Other Stories’ collections of fashion, beauty and accessories tell stories for women to curate their own personal style.

“We couldn’t be happier to reach Singapore, Malaysia, and the Philippines through ZALORA and see our stories come to life here. It’s such a joy to get to know new customers and see their interpretations of our endless styling choices,” says Lina Söderqvist, Managing Director, & Other Stories.

As Southeast Asia’s leading eCommerce fashion retailer, ZALORA’s product assortment will welcome & Other Stories’ diverse ready-to-wear pieces, offering even more style options. Simone Cortini, Chief Platform Officer, said, “Introducing a global brand like & Other Stories to our customers reinforces our commitment to offering the best options for fashion, and we are excited to see our catalogue become even more vibrant with & Other Stories’ products.”

& Other Stories takes a conceptual approach to its collections, with executions that draw from creative environments. The brand focuses on weaving in different perspectives of style, working with collaborators such as Lykke Li and Rodarte to present collections that are diverse and distinctive.

& Other Stories will be turning to vivid blooms, arty patterns and vivacious colours

The launch pieces from & Other Stories call for mega-watt glamour, bold colours and prints, and a sophisticated vibe. We’re talking dresses and a few coordinated sets of tops and skirts, of course. Turn up the style volume a notch with friends and you’ve got a party in rainbow vision. Turn to vivid blooms, arty patterns and vivacious colours like fuchsia, tangerine and metallic emerald green set against creamy beige and black.

It’s either maxi or mini lengths depending on your vibe, with details such as spaghetti straps, halter necks, ruffled tiers, balloon skirts, ruching and cut-outs. Body-con, free and flowing or fashionably flouncy, the options are hard to resist. Material-wise, slip into a mix of satin, plissé, silk, cotton, Tencel and sequins. Structured shoulder bags feel just right while everyone dances the night away in strappy sandals heels or curvaceous wedges, all in equally eye-catching colours. Va-va-voom

Shop & OTHER STORIES on ZALORA today!

About Post Author

Surabhi Pandey

A journalist by training, Surabhi is a writer and content consultant currently based in Singapore. She has over seven years of experience in journalistic and business writing, qualitative research, proofreading, copyediting and SEO. Working in different capacities as a freelancer, she produces both print and digital content and leads campaigns for a wide range of brands and organisations – covering topics ranging from technology to education and travel to lifestyle with a keen focus on the APAC region.
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