OATSIDE flips the script, making oat milk the default choice this Earth Day

  • April 25, 2022

Plant-based milk options have been quietly growing in popularity with the market forecasted to grow over 100 times globally by 2050. Even as we edge towards increasingly sustainability-conscious consumption, Asia has been slower in the shift to the wider adoption of plant milk – accounting for a mere 15% of the Asian milk market.

In support of Earth Day, and to accelerate the adoption of a more sustainable dairy alternative, homegrown oat milk brand OATSIDE wants to flip the script and make oat milk the default option for dairy drinkers out there.

Over Earth Day weekend from 22nd to 24th April, OATSIDE is teaming up with local F&B establishments to replace dairy milk with oat milk as the default serving companion in all milk-based beverages. Dairy milk will continue to be available as an add-on option.

OATSIDE will be served by default, at no extra cost, in all milk-based beverages at the following establishments:

  • Park Bench Deli
  • PPP Coffee

OATSIDE, new plant-based milk made from – you guessed it – oats, which launched in Singapore this Februray. We know what you’re thinking, “do we really need another plant milk?” and our answer is heck yes because OATSIDE is creamier and maltier than the plant milk you’re used to. Developed amidst the pandemic by Singaporean Benedict  Lim, OATSIDE is one of the first “full-stack” oat milk brands to originate from this part of the world,  with in-house manufacturing capabilities and full control over its sourcing and production process.  

OATSIDE has cut out all the nasties, with a focus on sourcing the highest-quality ingredients. We promise you’ll be able to pronounce every word on our ingredient list (say good riddance to artificial flavours, gums, emulsifiers, preservatives or colouring). And because it is made from oats,  OATSIDE contains beta-glucans – which are good for heart health, reduce cholesterol and boosts immunity, and is low in saturated fats. Cue the confetti! 

“We know that taste is often a barrier for more people adopting sustainable milk, so our goal was to develop oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building out our own production line that allowed us more customization and control over the oat extraction process,” said Benedict Lim, Founder and CEO of OATSIDE. 

A delicious alternative to dairy, OATSIDE will have the lactose intolerant amongst us punching the air. And because we love our planet (and really don’t want to move to Mars), OATSIDE was also created with our home in mind – the production of oat milk requires 90% less land and water and produces 70% fewer emissions as compared to cow’s milk. In line with our mission to be sustainable without tasting sustainable, OATSIDE sources Rainforest-Alliance certified ingredients and uses recyclable paperboard packaging (from Forest Stewardship Council certified sources). 

Get excited, because we are introducing not one, not two, but three delicious oat milk variants – Barista Blend, Chocolate and Chocolate Hazelnut all of which will have you wondering: how is this not dairy? 

OATSIDE Barista Blend’s creaminess gives body to coffees and teas, but it also takes a back seat  such that your coffee or tea notes can still enjoy center stage. OATSIDE Barista Blend also creates beautiful microfoam when steamed for latte art, a feat that has proved to be a challenge for plant-based milk. Baristas rejoice! 

OATSIDE Chocolate is a dark, rich and complex blend made for adults (and the most discerning children). Oatside Chocolate contains no-added-flavours, and less sugar than most chocolate milk, all while still packing a delicious punch. For a more complex flavour, it is made with 100%  Rainforest Alliance certified blend of Indonesian-African cacao beans. 

OATSIDE Chocolate Hazelnut is liquid ‘gianduja’ – velvety smooth, with intense notes of dark roasted hazelnuts. Because we love to be consistent OATSIDE Chocolate Hazelnut also contains no-added-flavours, relying instead on a heavier dose of high-quality hazelnuts, which are 100%  Rainforest-Alliance certified and sourced from Turkey. 

All OATSIDE variants are made with Australian Oats and natural spring water and are Halal certified. We told you, only the best!  

  

 

 

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