PASEO is bringing quality, functionality and design to the forefront with two new products for its line of facial tissues and paper towels. The PASEO Limited Edition Facial Tissues (in Soft and Mini Travel Packs) and the PASEO Luxurious Hand Towel will elevate the aesthetics of any interior space and boost an individual’s style.
PASEO Limited Edition Facial Tissue (in Soft and Mini Travel Packs) come in packaging that feature vibrant gradient hues representing different moods such as joy, happiness and calm. The touch of gold adds a hint of sophistication and sleekness, bringing forth the premium finishing. The packaging design was curated by a London-based design firm using solely handmade brush strokes instead of being digitally designed. The 3-ply tissues are PEFC-certified and support responsible forest management.
PASEO Luxurious Hand Towel is a single-use paper towel presented in a premium marble-effect packaging that signifies elegance and prestige. The marble layout which combines the colours gold, white and black, will elevate any interior space, including the kitchen or bathroom. The PEFC-certified 2-ply paper towel is thicker than the average tissue paper, thus providing higher absorption and strength. The paper towels also support increased hygienic practices, reducing bacterial contamination compared to the commonly used hand cloth towels.
“At PASEO, we always strive to innovate our products and ensure they remain relevant to our consumers’ lifestyles. We believe that practicality and aesthetics can co-exist, and that belief has motivated us to continuously explore modernising the classic tissue packaging. We want to show that tissue packs can also be fun and interesting!” said Christina Lye, Country Manager for Asia Pulp and Paper Singapore Tissue Division. “We are also especially proud of the fact that the PASEO Luxurious Hand Towel is so affordable. At just 1 cent per piece, consumers can enjoy better hygiene and quality absorbency while minimising wastage.”
PASEO Limited Edition Facial Tissue (in Soft and Mini Travel Packs) as well as PASEO Luxurious Hand Towel are now available at FairPrice and online at Shopee, Lazada and Qoo10. In conjunction with the launch, PASEO is running a promotion in March:
- From 4 – 10 March, purchase two bundles of PASEO Limited Edition Soft Packs for SGD$7.25, available at all FairPrice outlets.
- From now until 31 March, PASEO Luxurious Hand towel is priced at SGD$5.25 (for one bundle), and the PASEO Limited Edition Mini Travel Packs is available at two bundles for SGD$2.65.