Popular beauty e-commerce platform, Asian Beauty X (ABX), has announced that highly popular K-Beauty brand, I Dew Care, will be making its debut in Singapore and Southeast Asia. Known for their innovative and unique skincare collections that are equally as effective as they are instagrammable, I Dew Care is also 100% vegan, cruelty-free, and gluten-free, and will join ABX’s increasingly curated collection of niche Asian labels.

“We are proud and excited to partner with Memebox to add yet another clean and ethical beauty brand based in Korea to our growing stable of quality vegan and sustainable brands offered to our Singapore and regional customers. Despite being launched just a couple of years ago, I Dew Care has taken the beauty world by storm in Asia and in the United States where it’s fun, effortless yet highly effective products have gained a cult-following amongst beauty fans of all ages and ethnic groups”, said Justin Lee, CEO and Co-Founder, Asian Beauty X.

“We always want our customers to have fun. With I Dew Care’s fun, upbeat and punchy brand personality, we know that our customers will not only enjoy adding I Dew Care to their skincare routine, but also reap the benefits from each mask’s and serum’s potent and effective ingredients. The results and reviews speak for themselves and underscores our commitment to our customers to offer an ABX-experience that is personal and rewarding”, Lee added.

Besides being vegan, 100% cruelty and gluten-free, I Dew Care is also FSC-certified as well as free from Talc, d5/ Parabens, Synthetic Fragrances, & Petro Chemicals.

Masks for a selfie-worthy skin!

With the partnership, Asian Beauty X will carry all the crowd favourites including the range of face masks to help beauty enthusiasts achieve that coveted ‘glass skin’ without the need for a 10-step skincare regime. Fans can look out for the hugely popular Magic Kitten series of peel-off masks which can be applied alone or as a combination of different masks for a customised skin care experience that targets and tackles all your skincare concerns.

Be warned, you’d have a hard time resisting the urge to #selfie and share your shimmering facial therapy on your ‘gram.

The Sugar Kitten (85ml/S$49) is a hydrating peel-off mask that works to hydrate and revitalise skin. Concocted with a holographic formula infused with real ruby powder helps fight dullness and gives dry skin that dewy-looking, post-facial glow. It also contains Rose Water to boost elasticity and calms irritation, whilst Hyaluronic Acid helps nourish and plumps the skin.

The Space Kitten (85ml/S$49) is an exfoliating peel-off mask that purifies pores. Infused with charcoal, sapphire and diamond powder with royal blue glitter to reveal a noticeably brighter complexion. It also exfoliates away impurities, controls sebum and cleanses pores, whilst antibacterial properties unclogs polluted skin for cleaner, clearer skin.

Finally, if you’re looking to brighten dull-looking skin, try the diamond illuminating peel-off mask, Disco Kitten (85ml/S$49), which contains a chrome formula infused with soothing Oat extracts and exfoliating gem power that works as an antioxidant to keep skin healthy and strong, whilst White Flower Complex helps replenish complexion with rich vitamin content for softer skin and a more even skin tone with less visible pores.

The Ice Cream collection

For an ultra-sensory skin affair, try the Ice Cream collection of facial treatments which like the name suggests, are inspired from ice cream flavours and scents, but without the calories.

Berry Groovy (100ml/S$52) is a Gelato textured, berry-scented, wash-off facial treatment packed with antioxidants and exfoliating strawberry seeds to help revitalize & brighten dull skin. Raspberry extracts help brighten complexion whilst glycolic acid diminishes dullness for a more radiant complexion.

Beauty fans who like matcha can try the sorbet-textured Matcha Mood (100ml/S$52), a green tea- scented wash-off facial treatment infused with antioxidant-rich matcha, soothing aloe and radiance-enhancing vitamin B3 to calm, soothe, and refresh stressed complexions.

And for dessert (or not), try Cake My Mood (100ml/S$52), a soft-serve textured, sprinkle wash-off facial treatment with hydrating rainbow sprinkles, hyaluronic acid & a birthday cake scent (that smells yummy enough to eat). It also contains Hyaluronic Acid that nourishes and plumps skin while Squalane provides deep hydration and moisture retention.

Take your vitamins to-glow

To supplement your skin further, try this brightening Vitamin C trio which includes a full-sized Plush Party overnight lip mask, and travel-sizes of Say You Dew moisturizer and Bright Side Up serum.

Get softer, smoother lips with Plush Party, a rich, buttery overnight lip mask, blended with cocoa butter, hibiscus flower extract and Vitamin C. It preps lips overnight for extra-soft lips in the morning.

Next, hydrate dry skin with Say You Dew, a dual-layered moisturizing gel and cream mixed together that has an antioxidant-rich gel on top, and a banana extract-infused cream on the bottom for glowy, hydrated skin. Includes spatula for easy, mess-free application & mixing.

Finally, brighten dull, tired skin with Bright Side Up, a cult-fave lightweight, jelly-like brightening Vitamin C serum that gives skin a plumper-look while nourishing ingredients bring dull skin back to bright.

I DEW CARE has earned a starring place not just in the Instagram-verse, it has also gotten glowing reviews amongst beauty writers who have featured their masks and serums in Buzzfeed, Popsugar, Insider, Refinery29, Bustle, Her World, Allure, as well as with beauty trend spotting sites such as The Zoe Report, New Beauty, Trendhunters, Skincare.com and Glossy; all of which have likewise taken a shine to their dazzling array of iridescent, glittery masks.

So, if you’re looking to perk up your skincare routine with a bit of colour, sparkle and all that good-for- skin stuff, give I Dew Care a go. We promise it’ll make your skin care feel more like a party than a chore!

Fun promotions: 15% off storewide I Dew Care on ABX

Additionally, Asian Beauty X will be running a 15% introductory promotion on www.asianbeautyx.com for the full range of I Dew Care from 23 to 30 November 2020 only. For more information on I Dew Care, product collections and the latest promotions and deals, visit www.asianbeautyx.com today!


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