Bespoke Parisian haute perfumery house Maison 21G is adding a new product to its perfume creation line-up with the Scent Discovery Set. The experimental scent box contains the company’s 34 core scents in miniature format, making it ideal for consumers who are exploring perfume creation for the first time and want to discover perfumes in a playful and educative way at home.

The set contains 34x 2ml mini dropper bottles with the pairable Maison 21G eaux de parfum and is available to customers at its stores in Duxton Road, ION Orchard, BHG Bugis Junction and online on their website. Maison customers are able to create over 600 perfume combinations with different fragrances and discover their very own signature scent.

The box lid contains useful information on each individual scent, such as the scent family, short profile description and the classification of top, heart and bottom note, thus helping the user to self-navigate through the different scents.

Customers can start their olfactive discovery journey by smelling the various scents in the mini bottles. Thereafter, they can drop the scents on the blotter papers provided in the box and discover their favourite solo fragrances and start blending them together. Once they have narrowed down their choice, they can test out the perfumes on their skin to see how the scents evolve over time. Of course, the team at Maison 21G remains available for any scent advice and can be contacted via email, phone or their website chat channel.

Whether already a perfume aficionado or a complete beginner, the box is ideal to discover a range of scents in one set. It retails at $190 and is available for worldwide shipping also. Once customers have found their favourite scent, they will be able to make use of the discount code in the pack to order their full-sized perfume creation from the Maison 21G website with a 21% discount.

The launch of this new product is supported by the new digital ‘I Create’ campaign to showcase the different facets of perfume creation and personalisation. In addition, online tutorials will be made available on the Maison 21G youtube channel to assist Maison customers in their scent discovery.

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