Singapore Flyer unveils ‘Wheel of Love’ – A new era of romantic experiences
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Singapore Flyer unveils ‘Wheel of Love’ – A new era of romantic experiences

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The iconic observation wheel transforms into Singapore’s ultimate destination for celebrating love, starting this Valentine’s Day.

The Singapore Flyer is ushering in the season of love with the launch of its new ‘Wheel of Love’ brand positioning, offering an unparalleled romantic experience for all visitors. This innovative campaign is set to transform the Flyer from a tourist attraction into an emotional destination, celebrating various facets of love with curated experiences.

Beginning this Valentine’s Day, couples and visitors can look forward to exclusive packages and activities designed to make memorable moments aboard Asia’s largest observation wheel.

Romantic Packages at 165 Sky Dining

For one night only, 165 Sky Dining by Singapore Flyer is bringing back its highly sought-after Valentine’s Day packages, available on 14 February 2025. At 165 metres above Singapore, guests will experience breathtaking views alongside exquisite dining options, ensuring an unforgettable evening of romance.

Singapore Flyer

Sweetheart Package

Perfect for couples seeking to share a romantic evening together, the Sweetheart Package offers:

  • A delectable five-course dinner in a shared capsule.
  • Two glasses of premium champagne.
  • A delicate stalk of rose as a keepsake.
  • Priority boarding from the VIP Lounge and welcome refreshments.
  • Complimentary access to the immersive Time Capsule attraction after the dinner.

Priced at $600 nett per couple, this package combines luxurious dining with breathtaking views, promising a memorable night.

Allure Capsule

For those looking to elevate their evening to unparalleled grandeur, the Allure Capsule offers a private experience like no other. Guests can enjoy:

  • A sumptuous five-course dinner served in a luxurious private capsule.
  • A bottle of premium champagne and an extravagant 99-rose hand bouquet, symbolising timeless love.
  • A Valentine’s Day photo print encased in a leatherette folder.
  • Two Gold Class movie vouchers for a premium cinema experience.
  • Priority boarding from the VIP Lounge, welcome refreshments, and a dedicated personal host.
  • Complimentary access to the Time Capsule attraction and free parking.

The Allure Capsule package is priced at $3,000++ per couple. Mocktails or fruit punch will be served for those who prefer non-alcoholic options.


Special Keepsakes for Premium Beverage Experiences

Ladies indulging in the Premium Champagne Experience or the Singapore Sling Experience, priced at $158 nett per pair, on Valentine’s Day will receive a specially crafted clay rose diffuser. This unique keepsake is designed to commemorate the day of love.

Guests who share their experience on social media, tagging @SingaporeFlyer and using the hashtag #WheelOfLove, will also enjoy an exciting promotional code to enhance their celebration.


Celebrating Love Across All Forms: ‘Wheel of Love’ and SG60

The launch of the ‘Wheel of Love’ brand positioning pays homage to the Singapore Flyer’s legacy as a symbol of love, marking Valentine’s Day 2008 as its first public ride. With this campaign, the Flyer aims to honour love in all its forms – from romantic dates to family outings or even shared moments with strangers aboard the observation wheel.

The initiative aligns with the SG60 celebrations, embodying the spirit of care, connection, and togetherness throughout the year. The Singapore Flyer plans to offer a series of themed experiences and meaningful community collaborations, ensuring there is something special for everyone.

“As SG60 celebrations take off, we are excited to contribute to the spirit of togetherness as the ultimate destination for celebrating love in all its forms,” said Ringo Leung, General Manager of Singapore Flyer. “The Singapore Flyer is more than just an observation wheel. It’s a place where love and joy are shared, and where memories and vows are made.”


More than a Tourist Attraction

As one of Singapore’s most iconic landmarks, the Singapore Flyer offers a breathtaking view of Marina Bay and the cityscape from 165 metres above ground. It is home to 165 Sky Dining, Singapore’s highest revolving dining experience, and the interactive Time Capsule attraction, which chronicles Singapore’s inspiring transformation into a thriving global city.

Acquired by Straco Corporation Limited in 2014, the Singapore Flyer continues to innovate its offerings, blending luxury and entertainment to create lasting impressions for visitors.


For Valentine’s Day bookings, enquiries, or private events, please contact sales@singaporeflyer.com or visit www.singaporeflyer.com for more information.

About Post Author

Surabhi Pandey

A journalist by training, Surabhi is a writer and content consultant currently based in Singapore. She has over ten years of experience in journalistic and business writing, qualitative research, proofreading, copyediting and SEO. Working in different capacities as a freelancer, she produces both print and digital content and leads campaigns for a wide range of brands and organisations – covering topics ranging from technology to education and travel to lifestyle with a keen focus on the APAC region.
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