If you are looking for a Lunar New Year celebration that goes beyond decorations and red lanterns, NEX is quietly shaping up to be one of Singapore’s most vibrant festive destinations this season. From 16 January to 16 February 2026, the Serangoon mall is hosting a full-scale Lunar New Year programme that blends shopping rewards, limited-edition collectables, cultural performances and a large-scale festive fair into one integrated experience. Branded as “Gallop into Fortune”, the campaign is built around the Year of the Horse theme and centres on community celebration, gifting culture and family-friendly traditions, all while keeping things accessible for everyday shoppers.
NEX is offering the festivities across an entire month this Lunar New Year, creating a rhythm of activities that unfold week by week. The mall’s programme combines retail incentives, curated brand activations and live performances, making it less about one-off promotions and more about sustained festive atmosphere.
It is a model that reflects how Singapore families increasingly experience festivals today, not as isolated moments, but as ongoing social rituals woven into everyday life.
LINE FRIENDS minini collectables: Festive rewards with a playful twist
One of the central highlights of this year’s campaign is NEX’s collaboration with LINE FRIENDS minini, introducing a series of exclusive festive collectables that blend pop culture with Lunar New Year tradition. Shoppers can redeem a six-piece set of LINE FRIENDS minini red packets with a minimum spend of $50, scanned via the NEXrewards member QR code at participating stores. Redemptions allow up to three combined same-day transactions, with each transaction requiring a minimum spend of $20, and are capped at three sets per member per day.
Beyond red packets, NEX is also offering LINE FRIENDS minini Lucky Bowls as premium festive collectables. With a minimum spend of $250, shoppers can redeem one of five Lucky Bowl designs, with a new design released each week throughout the promotion period. Redemptions are limited to one bowl per design per member across the entire campaign, capped at the first 1,000 redemptions per design each week, and subject to stock availability. The weekly release format turns the campaign into a collectible journey rather than a one-time redemption, encouraging repeat visits and creating anticipation across the month.
In a festive retail landscape often dominated by purely transactional promotions, the collectables strategy stands out for its emotional appeal. It taps into gifting culture, nostalgia and character branding while keeping the barrier to entry relatively accessible for families and everyday shoppers.
A one-stop festive marketplace at the BHG Lunar New Year Fair
From 22 January to 15 February 2026, the BHG Lunar New Year Fair transforms NEX’s Level 1 Atrium into a consolidated festive marketplace featuring over 30 brands. Operating daily from 10am to 10pm, with a lion dance grand opening at 12pm on 22 January, the fair brings together traditional favourites and contemporary food brands in one curated space.
Well-known names such as Home’s Favourite, La Levain, Mdm Ling Bakery and Sunny Hills sit alongside newer entrants like Cedele, HarriAnns, Kim Tee and Lao Ban Niang, creating a mix that reflects both heritage and modern gifting culture. The fair also introduces a Heritage Food Trail running every Monday to Thursday, where shoppers can collect a Trail Passport, explore eight heritage stations, enjoy tastings, learn about brand stories and redeem a festive token after completing the trail. This experiential layer turns the fair into more than a shopping space, positioning it as a cultural learning experience that connects food, memory and tradition.
Festive gifting, reimagined
The gifting selection at the fair reflects how Lunar New Year traditions are evolving in Singapore. HarriAnns presents its Prosperity and Harmony Set, pairing signature cookies with a bamboo serving tray and premium rose tea for elegant home gifting. Kim Tee Bak Kwa, celebrating its 50th anniversary, debuts its Gold Jubilee Commemorative Collection featuring five flavours including Signature, Chilli, Truffle, Mandarin and Satay. Lao Ban Niang offers premium festive products such as bird’s nest, sea cucumbers, ginseng and fish maw, with mix-and-match gifting bundles and complimentary gift boxes for selected purchases. fileciteturn0file0L119-L154
Modern interpretations are equally prominent. Cedele introduces contemporary flavours like Lemongrass Pistachio Cookies and Black Sesame Crunch Cookies, while Careshop de Cafe offers distinctive creations ranging from Lychee Martini Cookies to Ondeh Ondeh-inspired treats, alongside vacuum-baked snacks and Red Date Walnut Pie. For durian lovers, Home’s Favourite Snow Skin MSW Golden Horse Mochi, filled with Mao Shan Wang durian and shaped as a festive horse motif, adds a playful seasonal highlight. fileciteturn0file0L155-L198
Performances that bring tradition to life
NEX’s Lunar New Year programme is anchored by live performances that bring cultural symbolism into shared public spaces. Shoppers can catch the God of Fortune on 14 and 15 February at 5pm at Level 1 in front of Dyson, offering festive blessings and photo opportunities. A Lion and Dragon Dance performance follows on 23 February at 12pm at the Level 1 Atrium, adding a dynamic, high-energy centrepiece to the celebrations.
These performances reinforce the communal nature of the festival, turning the mall into a social gathering point rather than simply a retail destination.
A modern festive hub for families and communities
What makes NEX’s Lunar New Year programme stand out is its balance between commercial activity and cultural experience. From collectible red packets and weekly Lucky Bowl releases to heritage food trails and traditional performances, the celebration feels designed around participation rather than consumption alone. It reflects a broader shift in how malls in Singapore are positioning themselves not just as shopping spaces but as lifestyle and community hubs.
For families, it offers multi-generational appeal. For young adults, it provides Instagrammable moments and character-driven collectables. For older generations, it preserves traditional rituals through food, performance and symbolism. The result is a layered festive experience that feels contemporary without losing cultural depth.
NEX’s Gallop into Fortune Lunar New Year celebrations run from 16 January to 16 February 2026, with the BHG Lunar New Year Fair operating from 22 January to 15 February 2026 at the Level 1 Atrium. For full programme details, performance schedules and redemption mechanics, shoppers can visit NEX’s official website and Facebook page
