If there was one thing that instantly struck me the moment I arrived at the grand reopening of Watsons Bugis Junction, it was the energy. The event felt like a full-scale celebration, complete with a vibrant lion dance, mascots bouncing through the crowd, a lively emcee, and mini-games with prizes that kept both media and guests on their toes. It was fun, colourful and honestly one of the most engaging retail launches I’ve attended this year.
That sense of excitement carried seamlessly into the store itself, where Watsons Bugis Junction unveiled its brand-new Beauty & Wellness destination- a refreshed concept designed to redefine how Singaporeans shop, explore and experience personal care.
Watsons Bugis Junction: A store designed for modern beauty lovers
Watsons, the No.1 Health & Beauty Retailer*, has transformed the Watsons Bugis Junction outlet into a dynamic 3,700-square-foot playground built around discovery, personalisation and lifestyle relevance. More than a facelift, the store is part of Watsons’ nationwide retail transformation, shaped directly by consumer insights and the needs of the communities surrounding each location.
Bugis Junction’s youthful, trend-driven crowd is reflected throughout the space- vibrant, playful and immersive, with curated zones that make beauty exploration feel fresh rather than overwhelming.
Step into the beautyverse: Spotlight on C- K- and J-beauty
One of the most exciting additions is the BeautyVerse, a rotating showcase of cult C-, K- and J-beauty brands refreshed every two months. Shoppers will find favourites like Wellage, Ilso, Beauty of Joseon, Elixir, DR. ALVA, Rellet and KOMFYMED- each with its own clinical, derm-backed or botanical approach to skincare.
The lineup also includes China’s first dermatologist-validated sensitive-skin brand, Winona, known for evidence-based formulations using natural ingredients from Yunnan and recognised by over 150 industry awards. Hero products like the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream are already favourites among sensitive-skin communities.
Beauty is you: Fun, playful makeup for self-expression
Makeup lovers get their own playground too. In the Beauty Is You zone, Watsons highlights playful brands like Chioture and Flortte, known for creative packaging and youthful colour stories. Exclusive counters for 3CE and Judydoll make their appearance only at this Bugis outlet, and cult-favourite Amuse is set to take over the makeup table in November 2025.
Aesthetic Beauty Zone: At-Home Treatments, Elevated
A major highlight of the revamped store is the new Aesthetic Beauty Zone, which brings together dermatological, technology-driven brands designed for at-home aesthetic care and post-treatment recovery. Shoppers can explore clinical-grade solutions from Fractional CC, Meditherapy, Rejuran and AHC.
Fractional CC stands out with its “beauty needle” micro-needling system that boosts serum efficacy, while Meditherapy blends science and nature for long-lasting radiance and rejuvenation. The zone is guided by clear philosophies: “Refine. Enhance. Radiate.” and “Recover. Heal. Renew.”- making it easier for customers to personalise their routine with purpose.
GNC store-within-store: A one-stop fitness & nutrition hub
The Bugis Junction outlet also strengthens its partnership with GNC through a dedicated store-within-store focused on sports nutrition and weight management. Shoppers can browse curated picks from the Pro Performance and Total Lean ranges, enjoy promotions like 2 for 40% off, and get advice from trained GNC advisors. Free gifts like backpacks and carry-on luggage are also up for grabs with minimum spend.
Sustainability at the core
The store incorporates eco-friendly fixtures such as 100% LED lighting and durable metal shelving, and continues Watsons’ Sustainable Choice initiative with green tags, recycling kiosks and a WWF partnership that offers a free plushie with Sustainable Choice purchases.
Interactive QR games, instant freebies and ongoing community initiatives, including a makeup donation drive supporting single mothers through BABES, further embed purpose into the shopping experience.
Singapore’s first retail pharmacy eConsultation
Beyond the physical store, Watsons has introduced Singapore’s first retail pharmacy eConsultation service. Accessible via the Watsons website or app, customers can speak directly with certified pharmacists about minor ailments, travel health, supplements and medication advice with full price transparency and doorstep delivery for recommended products.
Grand reopening promos: Deals up to 70% off
To celebrate the reopening, Watsons is rolling out promotions from 13 November to 10 December 2025, including:
- $5 off Zig rides with min. $35 in-store spend
- Free goodie bags (worth up to $100 for Elite Members)
- Instant OCBC discounts
- ShopBack instant sure-win discounts
- Up to 70% off selected items
- Free lifetime Watsons membership with $50 net spend
Additional brand-specific promos from L’Oréal, Meditherapy and Amuse run concurrently, offering discounts, bundle deals and gifts with purchase.
Final thoughts
The revamped Watsons Bugis Junction truly reflects the evolution of beauty retail — from passive browsing to active, immersive discovery. With its refreshed zones, curated brands and thoughtful services, the store brings a new level of excitement (and convenience) to one of Singapore’s busiest retail hubs. And if the lively reopening party was any indication, shoppers can expect nothing less than a vibrant, future-ready beauty playground.
