Imagine stepping into a space where beauty isn’t just about looking good—it’s about feeling empowered, embracing your individuality, and having fun while doing it. That’s exactly what the Watsons BeYou-tiful Beauty Fest is all about. From 14 to 20 April 2025, head over to the Level 1 Atrium at NEX to experience this exciting celebration of self-love and transformation.
Whether you’re a seasoned beauty junkie or just exploring the world of skincare and makeup, Watsons BeYou-tiful festival is designed to help you Discover, Transform, and Shine. With over 15 coveted beauty brands, exclusive giveaways, one-on-one consultations, and even a whimsical Gashapon challenge, this is not just a shopping event—it’s a full-blown glow-up experience.
Discover trending global beauty brands with Watsons BeYou-tiful
Kicking off the lineup at Watsons BeYou-tiful festival is none other than 3CE, the cult-favourite K-beauty brand known for its sleek packaging and trend-setting colours. Beauty lovers can dive into 3CE’s latest collection, Cashmere Hug, which features moody, blurred hues in a soft-matte finish that feels like a second skin. If you’re into bold blush or velvety lipsticks, this range is not to be missed.
Visitors can also snap a pic at the 3CE photo zone and enjoy a complimentary flash makeover—complete with personalised lip, cheek, or eye colour analysis by pro artists. And yes, there are rewards too: spend S$30 to receive a mini Hazy Lip, S$45 for an exclusive Pink Enamel Pouch, and S$75 for a Popcorn Pouch, Eye Point Brush, and Triangle Mirror. Bonus? Watsons members get an extra 5% off the already discounted 30% storewide.
Next, immerse yourself in the colour-packed worlds of Judydoll and Joocyee, two of C-beauty’s hottest labels. Judydoll brings playful palettes and high-performance items like their Iron Mascara and Highlight & Contour Palette, while Joocyee offers an elegant, romantic vibe with textures like their Essence Glazed Rouge and Jelly Highlighter.
To help you make the most of your visit, both brands are offering on-site beauty consultations. Spend S$30 on Judydoll to receive a complimentary eyelash curler and dual-ended brush, or shop S$45 worth of Joocyee goodies and try your luck at their Gashapon machine. Buy any three products across the two brands to enjoy 25% off your total—an irresistible mix-and-match deal.
Exclusive launches and roadshow debuts at Watsons BeYou-tiful
The festival also marks the Singapore roadshow debut of AHC, Korea’s No.1 aesthetic skincare brand. Loved by dermatologists across Asia, AHC merges cutting-edge science with luxurious textures. Must-try products include the Colla-Juvenation Lift 4 Eye Cream for Face and the Intra-Serum, both inspired by professional aesthetic treatments like Ulthera. Shoppers can enjoy 30% off, with further gifts at minimum spends—think a Hard Case Pouch (S$60), Montigo Tumbler (S$100), or even a sleek AHC Cabin-Size Luggage (S$150).
Over at COSRX, skincare aficionados can geek out over a science-backed lineup that includes the 6 Peptide Skin Booster Serum, Niacinamide 15 Serum, and cult favourites like the Advanced Snail 92 All In One Cream. Their Buy 2 Get 30% off promotion is joined by a slew of product-specific freebies, including micellar cleansing water, AHA/BHA toner, and sunscreen duos. Flash your Watsons receipt to unlock even more perks!
Another exciting name joining the lineup is BEWANTS, a Watsons exclusive that champions clean, plant-based skincare. With hero products like the Phyto Collagen Eye Serum Stick and Cica Collagen Lifting Cream, BEWANTS promotes slow beauty that soothes and strengthens the skin. Festival shoppers can enjoy 30% off one product, or 50% off when purchasing two or more. Plus, travel-sized minis are up for grabs while stocks last.
Join the beauty adventure with #WatsOnBeautyFest passport
To make the experience even more interactive, Watsons has introduced the #WatsOnBeautyFest Passport, your golden ticket to freebies, fun, and Gashapon galore. Collect stamps as you explore different booths, attend consultations, and take part in beauty challenges. Each stamp increases your chances to spin the Gashapon and win exciting beauty prizes.
Here’s how to maximise your chances:
- Collect stamps from 3CE, Judydoll, and Joocyee to earn up to 2 Gashapon tries.
- Visit three green region booths for 1 more try.
- Combine both regions and a S$30 spend to gain up to 5 tries in total.
- Bonus: Watsons members enjoy an additional try, bringing the full total to 5 spins per person.
And the excitement doesn’t stop there! From 14 to 17 April, one lucky attendee each day will win a Braun IPL 5, while from 18 to 20 April, visitors have the chance to take home the upgraded Braun IPL 7—a major beauty score.
Watsons BeYou-tiful festival celebrates you
As Irene Lau, Managing Director of Watsons Singapore & New Markets at Watsons International, puts it:
“At Watsons, we believe beauty is a celebration of individuality, confidence, and the power to express yourself. The Watsons BeYou-tiful Beauty Fest is our way of helping you unlock your inner glow with the hottest brands, the most fun experiences, and incredible rewards.”
From beauty deals to inspiring brand experiences, Watsons’ BeYou-tiful Beauty Fest is shaping up to be the highlight of the beauty calendar in Singapore this April. Whether you’re revamping your skincare shelf, experimenting with colour, or just vibing with your besties in an Instagrammable beauty haven—there’s something for everyone.
Don’t miss out! Head down to NEX from 14–20 April 2025 and get ready to glow up. For more updates, follow Watsons Singapore on Instagram or visit www.watsons.com.sg.
