Tea girlies, assemble. If your idea of a good time involves sipping something green and gorgeous while pretending life is an aesthetic Pinterest board, you’re in luck. Japan Tea Festival is back in town, and it’s basically the Coachella of tea minus the flower crowns, plus all the umami.
When and where is the Japan Tea Festival?
Friday, 10 October 2025, 12:00 pm – 4:00 pm
Jubilee Ballroom, Four Points Hotel Singapore (382 Havelock Road)
Admission: Free (yes, you read that right)
Why you need to go
This isn’t your run-of-the-mill “green tea latte from the mall café” situation. We’re talking rare brews flown in from Kyoto, Shizuoka, Kagoshima and over 15 other Japanese regions. Think velvety matcha, fragrant sencha, and even teas so rare they make truffle oil look basic.
The vibe check
Picture this: you’re front row at a live Sencha-do ritual performed by Professor Sosen Nakai, watching every elegant pour and whisk swirl like it’s ASMR for your soul. Then you wander over to ABC Cooking Studio’s dessert corner, where Japanese sweets are designed to flirt with your tea — all soft textures, delicate sweetness, and a perfect Insta shot waiting to happen.
Collabs we love
It’s not just about sipping. Fukujuen Singapore (the legendary Kyoto tea house) is bringing its heritage, while Japan Rail Café and JTB Singapore add that chic travel-meets-lifestyle spin. Basically, you’ll feel like you’ve hopped a flight to Tokyo without leaving Clarke Quay.
For the nerds (aka us)
Fun fact: Japanese tea isn’t just one flavour. Different climates and terrains across Japan mean every region’s tea hits differently. According to the organisers, it’s like “a garden in full flourish” — poetic, right? And industry insiders swear this festival is where foodies and café owners discover their next cult-favourite ingredient.
What to taste if you’re overwhelmed
- Yame Sencha Genji — Award-winning, smooth, umami bomb.
- Asagiri Shizuku — A pan-fired green tea so rare it’s literally under 0.3% of Japan’s production.
- Saemidori — Gentle, sweet, bright green, and only 1% of Japan’s tea scene.
- Yuzu Aroma Tea Bags — Citrus-kissed black tea that tastes like summer in a cup.
- Mimasaka Bancha — An Okayama-only brew with a roasted, mellow vibe.
The takeaway
Whether you’re here for the cultural deep dive, the cute collab sweets, or just a free afternoon plan that screams main character energy, Japan Tea Festival is the spot. Bring your bestie, wear something flowy, and let’s romanticise our lives one sip at a time.
Follow JETRO Singapore on Facebook for updates and RSVP through the official form before the crowd beats you to it.
