If there’s one drink synonymous with Singapore’s vibrant lifestyle, it’s bubble tea. And today, I had the pleasure of attending the media launch of Create by The Alley, an exciting new concept café by the beloved Taiwanese bubble tea brand, The Alley.
As a self-proclaimed bubble tea enthusiast, I was thrilled not just to sip on their iconic blends but to create my own drink from scratch! From experimenting with boba to decorating my custom drink mug with quirky stickers, every moment was a delight. The interactive activities and warm, welcoming ambiance made it a day filled with laughter, creativity, and, of course, delicious bubble tea.
Here’s what makes Create by The Alley a game-changer for bubble tea lovers in Singapore:
A new flagship store with a creative twist
Opened on 9th January 2025 at Tampines 1 Mall, Create by The Alley is more than just another bubble tea store; it’s an immersive lifestyle destination. This flagship concept café invites customers to engage in experiential sessions, including crafting personalised drinks and desserts from the brand’s globally loved menu.
Since their debut in Singapore in 2019 with the now-iconic Brown Sugar Deerioca Fresh Milk, The Alley has become a household name with 11 outlets across the island. With Create by The Alley, the brand takes its dedication to handcrafted beverages to a whole new level, solidifying its place as a leader in Singapore’s dynamic F&B scene.
The highlight of the café is undoubtedly the hands-on session aptly named “Create Your Own Drink.” Priced at an affordable $7.90, this session lets you become a bubble tea artisan for a day, using simple-to-follow recipes to craft your custom beverage.
And it doesn’t stop there—Singapore is the first market to debut The Alley’s range of curated ice desserts, promising yet another reason to visit this innovative café.
Create by The Alley and their commitment to quality
The Alley is synonymous with quality, and this new concept café is no exception. Every ingredient in their drinks is thoughtfully selected and imported, from fragrant Taiwanese highland tea leaves to the freshly prepared Deerioca pearls, which boast the perfect texture with every bite.
“At The Alley, we understand the joy a beverage brings, and we’re excited to elevate our beloved customers’ experience to the next level,” says Alvin Youw, Director of The Alley Singapore. “With Create by The Alley, we’re offering our customers a chance to unleash their creativity and make their own drinks and desserts.”
A space for creativity and community
Beyond crafting personalised beverages, Create by The Alley celebrates creativity and community. The café collaborates with local artists, entrepreneurs, and creators, transforming its space into a hub of innovation and culture. Whether you’re enjoying a refreshing drink or attending their interactive workshops, the emphasis is on creating memorable, meaningful experiences.
Samantha Lim, Brand Manager of The Alley Singapore, sums it up best: “Singaporeans are increasingly seeking memorable experiences with their loved ones. We wanted to create a curated space where customers can craft their drinks and desserts while celebrating creativity.”
With its focus on interactivity, quality, and local engagement, Create by The Alley isn’t just a café—it’s an experience. Whether you’re a long-time bubble tea lover or simply looking for a unique way to spend time with family and friends, this new hotspot at Tampines 1 Mall is the perfect destination.
So why not sip, create, and savour the joy of bubble tea at its finest? I know I’ll be back soon, especially to enjoy more of their irresistible drinks and desserts (and maybe grab another mug to decorate!).
Address: 10 Tampines Central 1, #02-K3, Singapore 529536
