If you have ever dreamt of lounging on pastel pink sand without leaving the city, Tampines 1 is about to make that fantasy come true. From 15 August to 21 September 2025, the mall has been transformed into Singapore’s first indoor pink beach, offering a whimsical escape filled with photo-worthy moments, stylish rewards and immersive workshops.
A dreamy escape in the heart of Tampines
The Pink Beach Edition campaign promises a playful oasis where everything is dipped in shades of blush and fuchsia. The centrepiece will be an experiential photo zone at the Level 1 atrium running from 15 to 21 September. Visitors can expect soft pink sand, beach chairs under pastel palm trees, inflatable floats, and even a “pool party” ball pit for squad shots or solo main-character moments. Each registration unlocks two passes and a goodie bag worth over $20, with the first 300 sign-ups per day receiving additional perks.
Shop, snap and be rewarded
The celebrations extend beyond photo opportunities. Shoppers who spend $150 ($180 with supermarket receipts) between 22 August and 21 September can redeem a blind box gift featuring one of eight stylish sunglasses designs valued at up to $115.
Four of the designs are from Lenskart, including the playful Lenskart Bitz sunglasses with customisable magnetic charms. With more than 60 charm options, fashion lovers can personalise their shades to reflect their mood, style or aesthetic
Glow workshops for creative souls
To complete the pink paradise experience, Tampines 1 will host a series of Glow Workshops from 19 to 21 September. These include a custom phone strap-making session, a guasha beauty and wellness workshop, and a perfume-making class where participants can create their own signature pink scent. A minimum spend of $50 is required to redeem a workshop pass.
Stylish deals on FRx
Throughout the campaign, shoppers can unlock exclusive FRx eDeals for just 10 FRx Points. Highlights include a one-hour Book-a-Stylist workshop at Love, Bonito (worth $30), with an additional $15 discount on a minimum spend of $100. From beauty treats to fashion finds, the deals are designed to elevate everyday shopping.
A reason to visit the East
Following its asset enhancement works in 2024, Tampines 1 has refreshed its retail mix with brands such as Love, Bonito, Cold Storage, Don Don Donki, Muji and Hawkers’ Street. With the Pink Beach Edition, the mall is not only cementing its reputation as a lifestyle destination in the East, but also setting a new bar for immersive retail experiences in Singapore
For full details, visit www.tampines1.com.sg or check out Tampines 1’s social channels at Facebook and Instagram (@tampines1).
Also read: Create by The Alley: A new experiential café bringing bubble tea lovers hands-on fun at Tampines 1
