We were on the ground at the recent rebranding event for Singapore Paincare—and let me tell you, it hit close to home.
As someone who’s juggling motherhood, work, and the occasional backache that just won’t quit, I was genuinely moved hearing Dr. Bernard Lee speak about his mission to make pain relief accessible and stigma-free. Pain, especially for women, is often normalised or brushed off—we power through it, we downplay it. But what if we didn’t have to?
That’s what Singapore Paincare’s new chapter is all about. Unveiled under the theme “Our New Chapter: Pain-Free”, the rebrand goes far beyond a fresh logo. It’s a renewed promise to change the way we think about pain—and how we treat it.
From Ow to Wow: Why this Singapore Paincare rebrand matters
Founded in 2007 by Dr. Bernard Lee and listed on the SGX in 2020, Singapore Paincare has been the quiet hero behind over 20,000 patients reclaiming their mobility, dignity and lives. Now, they’re doubling down on their mission to make pain care less clinical, more human—and above all, accessible.
Dr. Lee, a pain specialist trained in both Western medicine and Traditional Chinese Medicine (TCM), doesn’t just want to treat your symptoms—he wants to bust the myth that growing old has to mean growing into pain.
“Being free from pain is a basic human right,” he shared. “You can age, but you don’t have to suffer.”
And that’s not just talk. The Group’s integrated approach blends evidence-based diagnostics with personalised, minimally invasive treatments. No more endless painkillers. No more unnecessary surgeries. Just real relief that actually fits into your life.
Healing, reimagined: TCM meets modern medicine
One of the stars of this new chapter? Singapore Paincare TCM Wellness, where treatments follow a Yin-Yang philosophy—combining internal balance (qi regulation) with physical therapies (hello, movement!) to tackle pain from every angle.
This isn’t your grandmother’s herbal brew, either. Overseen by Dr. Lee himself, the TCM arm complements mainstream treatments, creating a kind of east-meets-west synergy that’s as innovative as it is intuitive.
DR+ Clinics: Relief in the heartlands
Can’t make it to Orchard for a consult? Don’t worry—Singapore Paincare’s network of DR+ clinics is expanding across the island, bringing expert care into the heartlands.
These clinics are manned by GPs trained in the proprietary Painostic™ method, which focuses on early detection and intervention. Translation: you get answers—and treatment—fast, without the stress of multiple referrals.
Pain relief with purpose
Beyond clinics and clever branding, what really hits home is their community work. The Ease the Pain Fund, in partnership with ACES Care, provides subsidised treatment for seniors and low-income families. Because dignity shouldn’t come with a price tag—and pain relief shouldn’t be a luxury.
It’s rare to see a healthcare brand take such a human-first stance, but Singapore Paincare is making it look easy (and pretty chic too, thanks to that new branding).
Final thoughts: A future without “Aiyah, Pain Again…”
Whether you’re a weekend warrior with creaky knees or someone supporting ageing parents through chronic discomfort, this rebrand is more than just a logo swap. It’s an open invitation to rethink what it means to live well—and pain-free.
With a blend of science, heart, and a surprisingly stylish vision for healthcare, Singapore Paincare is writing its next chapter. And trust us—it’s one worth following.
🌐 Curious to learn more or book a consult? Head to www.sgpaincare.com
📦 Psst… They also ship their TCM pain relief products to Singapore and beyond!
