If you’re craving a break from the mundane and seeking a refreshing experience that tantalises your senses, look no further than Heineken®’s Maltiverse.
From May 10th to 19th, 2024, Heineken® Singapore invites you to embark on an immersive journey to discover what sets Heineken® Pure Malt apart as a premium quality beer.
Indulge in culinary delights at the Heineken®’s Maltiverse Chef’s Table
Step into the world of culinary innovation as Chef Stefan Kam, Chef de Cuisine of GOHO by The Proper Concepts Collective, takes you on a gastronomic adventure. Through a meticulously curated menu, Chef Stefan showcases the essence of Pure Malt, elevating flavors to new heights.
From the refreshing MaltSphere with vibrant Yuzu notes to the savory Infinity Malt Duck, each dish promises a symphony of flavors that will leave your taste buds tingling. And don’t miss the 5D Malt Gelato, a sweet finale that celebrates the glory of Pure Malt in all its forms. The Maltiverse Chef’s Table experience is priced at $28 and requires pre-booking via Klook.
Explore art and music in refreshing new realms
At Heineken®’s Maltiverse, art and music intertwine to create an immersive experience like no other. Step through interactive portals created by the art collective Metamo Industries and discover new dimensions through your Pure Malt avatar. Then, unleash your creativity by brewing your own music using Heineken®’s key ingredients. Harness the power of Pure Malt to craft unique beats and explore how each element contributes to the perfectly balanced taste of Heineken®.
Master the art of the perfect pour at Heineken®’s Maltiverse
Become a Heineken® Draught Master and learn the secrets behind the perfect pour. Guided by our Draught Masters, you’ll discover the art of pouring the ideal pint to seal in the flavor for that refreshing first sip. Put your skills to the test in the Star Pour challenge and earn a spot on the leaderboard, along with exclusive Heineken® swag.
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Join the first Ahhh! experience
But the fun doesn’t stop there! Before immersing yourself in the Maltiverse, don’t miss the First Ahhh! Experience. Located outside Mandarin Gallery from April 18th to May 5th, this pop-up offers a glimpse into the world of Heineken® breweries in Amsterdam. Take on the role of an Ahhh! producer, undergo checks, tests, and sampling to create your own first Ahhh! Moment, and be rewarded with an ice-cold Heineken®.
From appreciating the natural golden hues to the perfectly balanced taste of Heineken®, the First Ahhh! Experience invites you to become an Ahhh! producer. Undertake checks, tests, and sampling to create your own first Ahhh! Moment and be rewarded with an ice-cold Heineken®. With every sip, you’ll discover the essence of Pure Malt and what gives Heineken® its unmistakable premium quality. So mark your calendars and prepare for an adventure that will leave you feeling refreshed and invigorated.
As a lifestyle journalist, I had the pleasure of attending the media invite for Heineken®’s Maltiverse, and let me tell you, it was an experience like no other. From the delectable culinary creations to the immersive art installations and interactive music experiences, every moment was infused with a sense of refreshment and delight.
And of course, the Heineken® beer flowed freely, adding to the vibrant atmosphere and contagious energy of the event. If you’re looking for a truly refreshing adventure, be sure to step into the Maltiverse and discover what sets Heineken® Pure Malt apart. Cheers to unforgettable experiences and refreshing first sips!
Pre-book your time slots at http://bit.ly/HeinekenMaltiverse.
