In the heart of Singapore’s vibrant Funan district, a new beacon of style and innovation is set to captivate fashion enthusiasts and design lovers alike. Beyond The Vines, the renowned purveyor of contemporary fashion announced the grand opening of its reimagined BTV Design Store on November 9, 2023. This sprawling 2000-square-foot emporium promises to revolutionize the retail experience, showcasing the brand’s unparalleled commitment to creativity and ingenuity.
As visitors step through the doors of the BTV Design Store, they are immediately enveloped in an atmosphere of modern elegance and avant-garde design. Mirrored signage and stainless steel flooring create a mesmerizing first impression, setting the stage for an immersive journey through the store’s meticulously curated spaces.
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Beyond The Vines features innovative design and fun layouts
The interior of the store is a symphony of textures and colours, with raw partition boards, clear, blue, and yellow polycarbonate twin-wall sheets, and pegboards adorning the walls. The flooring, reminiscent of childhood playgrounds, beckons guests to explore further, with vibrant EPDM rubber seamlessly transitioning into stainless steel, terracotta tiles, and black chevron wood, each material carefully selected to enhance the ambience of specific sections.
One of the most striking features of the BTV Design Store is its innovative layout, which boasts distinct thematic areas to cater to every shopper’s desires. From the sleek and efficient aesthetic of The BTV Express to the whimsical charm of the dedicated children’s section, each space offers a unique experience that reflects Beyond The Vines’ multifaceted approach to fashion and lifestyle.
Of course, no visit to the BTV Design Store would be complete without a glimpse of the brand’s iconic collections. The STND01 collection takes centre stage, offering essential pieces that embody the ethos of modern minimalism. Meanwhile, the beloved Dumpling Bags, with their cult following, are showcased in a mesmerizing circular display, inviting admirers to marvel at their timeless appeal.
In a nod to the brand’s commitment to innovation, Beyond The Vines introduces a playful and interactive feature within the store – the ‘BTV Candid Camera.’ This charming addition encourages customers to unleash their creativity, inviting them to snap selfies with the screen and share their experiences with the world.
Beyond The Vines offers a holistic retail experience
As Beyond The Vines continues to push the boundaries of retail excellence, the BTV Design Store at Funan is a testament to the brand’s unwavering dedication to craftsmanship, creativity, and community. Whether you’re a fashion enthusiast seeking the latest trends or a design aficionado in search of inspiration, this unparalleled destination promises an unforgettable experience that transcends the ordinary.
But Beyond The Vines doesn’t just stop at providing an exceptional retail experience. The brand’s commitment to sustainability and social responsibility is woven into the fabric of its operations. From utilizing eco-friendly materials in its products to supporting local artisans and communities, Beyond The Vines is dedicated to making a positive impact on the world.
Furthermore, the BTV Design Store serves as more than just a place to shop – it’s a hub of creativity and innovation. With regular events, workshops, and collaborations with emerging artists and designers, the store fosters a dynamic community where ideas are exchanged, and creativity flourishes.
For those unable to visit the store in person, Beyond The Vines’ online platform offers a seamless shopping experience, allowing customers to browse the latest collections and make purchases from the comfort of their homes.
As Beyond The Vines embarks on this exciting new chapter, the BTV Design Store at Funan stands as a testament to the brand’s unwavering commitment to pushing the boundaries of creativity, innovation, and sustainability. Learn more at https://www.beyondthevines.com.
