Looking for super trendy kids fashion Singapore? Fret not, Balabala has arrived in the Lion City!
In a ribbon-cutting ceremony attended by fashion enthusiasts and families alike, Balabala, the renowned global children’s fashion brand, has officially opened its doors to the vibrant city of Singapore. The much-anticipated inaugural store, located at Plaza Singapura, offers a delightful blend of style and comfort for children of all ages.
With a sprawling floor area of 1,000 square feet, the store introduces a fresh concept, showcasing Balabala’s diverse range of fashion merchandise, including apparel, footwear, homeware, and fashion accessories tailored for babies to teenagers. The brand, a jewel within the Semir Group, stands tall as the number one children’s wear brand in Asia and a formidable top-five apparel group worldwide by market share. Balabala is all set to elevate kids fashion Singapore to newer heights with their trendy collections.
A one-stop-shop for kids fashion Singapore
As a mom of an almost 3-year-old girl who loves to dress up her daughter, attending the grand opening of Balabala’s inaugural store in Singapore at Plaza Singapura was a delight that left me thoroughly impressed. Stepping into the store felt like entering a wonderland of whimsy, showcasing a collection that seamlessly blends trendiness with comfort.
What stood out to me the most and will make Balabala an instant favourite for parents looking for kids fashion Singapore, is its status as a one-stop shop. From adorable hair accessories to practical bags and bottles, and, of course, a myriad of super-stylish and irresistibly comfy apparel for children of all ages, Balabala effortlessly caters to every facet of a child’s wardrobe needs.
As a mom, the convenience of finding all these essentials in one place is truly a game-changer, and Balabala’s commitment to providing a comprehensive range of high-quality products ensures that parents can curate fashionable and comfortable ensembles for their little ones with ease. The vibrant and thoughtfully curated collection at the store reflects Balabala’s dedication to creating a seamless and enjoyable shopping experience, making its debut in Singapore a breath of fresh air for parents seeking both style and practicality for their children elevating kids fashion Singapore for all.
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A global leader in kids’ fashion
Balabala, established in 2002, has rapidly expanded its global footprint, with the Singapore store marking its 14th country in operation. Boasting over 4,800 stores in 13 countries and markets, including mainland China, Hong Kong SAR, Vietnam, and the Middle East, the brand has its sights set on new strategic markets slated for early 2024.
The launch of the Singapore store is more than a retail milestone; it signifies Balabala’s recognition of the importance of the Singapore market as a global business hub. This move underlines the brand’s commitment to serving the diverse needs of customers worldwide and introduces Singaporeans to the iconic and classic design features that define Balabala’s latest trends.
Walking into the Plaza Singapura outlet, visitors are welcomed into a world of fashion-forward children’s wear that seamlessly blends iconic design elements with minimalist aesthetics. The store’s flowing lines and fashionable colours create a spacious and pleasant shopping environment, ensuring a delightful experience for both parents and their little fashionistas. Kids fashion SIngapore is set to be more fun, diverse and trendy with Balabala here.
Fun promotions for shoppers
But the excitement doesn’t stop there. Balabala’s first Singapore store offers an offline growth space that understands the needs of both fashion-conscious parents and their rapidly growing children. The collection features outfits from Balabala’s premium line, enticing collaborations with Disney, and specially curated holiday and Lunar New Year collections.
To celebrate this momentous occasion, Balabala is offering exclusive promotions for shoppers:
- 10% off one piece and 20% off two or more pieces of regular-priced footwear and apparel
- Enjoy S$10 discount upon a net purchase of S$100, and S$30 discount upon a net purchase of S$200
- Receive a stylish tote bag with any purchase and upon registering as a member
- Spend S$59 to get a free plush toy, S$139 to get a free bouncy ball, and S$239 to get a free tennis racket set toy; while stocks last
As Balabala’s playful and trendy designs find a new home in Singapore, parents can now look forward to dressing their little ones in high-quality, fashion-forward ensembles. With an array of promotions and a store designed for ultimate shopping pleasure, the Balabala Singapore store promises to be a haven for families seeking the perfect blend of style and comfort for their children.
Address: Plaza Singapura, #04 – 15/16, 68 Orchard Road, Singapore 238839

