Following the successful collaboration in 2019, Pomelo has teamed up with renowned lifestyle brand The Smiley Company for the second time to release an exclusive new collection inspired by ’70s pop culture and expressive streetwear.
Launched on 15 July, the Pomelo X Smiley collection captures the message of youthful, freedom, positivity, and happiness — a perfect reminder for us to lift our spirits towards brighter days ahead.
Designed in-house by the Pomelo fashion team, the collection takes inspiration from 70s elements with simple bold graphics to bring a cheerful twist to your everyday monochromatic wardrobe.
Express your mood without saying a word through a range of fun and quirky fits such as hats, tote bags, graphic tees, and denim jackets that are emblazoned with the iconic emoji.
Must-have items include the graphic hologram hoodie, colorful striped tee, and wide-leg belted jeans. Bring good vibes everywhere you go with the Pomelo X Smiley collection.
The 27-piece Pomelo X Smiley collection is exclusively available at POMELOFASHION.COM and on the Pomelo App. Prices start at SGD 14.