Attending the launch of CONNOR’s first Southeast Asian store at Bugis+ was such a refreshing experience. Beyond the excitement of the opening day and the crowd lining up for giveaways, what really struck me was how versatile and thoughtfully designed their collection is. After speaking with the team, I realised CONNOR isn’t just another menswear brand, it’s genuinely a one-stop shop for men’s everyday style.
I even picked up a few pieces for my husband, and he loved them instantly. The shirts and shorts are incredibly comfortable yet stylish- perfect for Singapore’s warm weather and our hybrid lifestyles where you can go from hawker centre lunch to a meeting at Marina Bay Sands in the same outfit. That kind of flexibility is rare, and CONNOR nails it beautifully.
A new chapter for Australian menswear in Singapore
As Australia’s largest menswear retailer, CONNOR has long been a go-to brand for men who want easy, reliable, and affordable fashion. Founded in 2006, the brand has grown to nearly 200 stores across Australia and another 16 in New Zealand. Now, with its first-ever Southeast Asia store right here in Singapore, CONNOR is setting its sights on winning over men who value both comfort and confidence in how they dress.
The new Bugis+ store features their full range of menswear — from smart suits starting at S$239.99, to wardrobe essentials like T-shirts (from S$24.99) and bottoms (from S$69.99), plus shoes and accessories to complete the look. The designs are adapted for Singapore’s climate, so everything feels light, breathable, and wearable year-round.
Seriously good value, without compromise
What stood out to me was how affordable yet premium the pieces feel. You can easily mix and match items to dress up for a meeting or keep things casual for the weekend. CONNOR also offers in-store alterations and 365-day free returns, which makes the whole experience fuss-free — perfect for the modern shopper who values convenience.
Head of CONNOR Southeast Asia, Shannon Whelan, summed it up well: Singapore is a market where men want “accessible, versatile clothing that can move from the office to social settings without complication.” And that’s exactly what this brand delivers.
A launch worth celebrating
CONNOR made its Singapore debut on 10 October 2025 with an exciting day-long celebration at Bugis+. The first 100 shoppers got to pick out a free item worth up to S$50, while others tried their luck at the in-store claw machine for discounts and prizes.
The brand also introduced a fun local touch- the “Faces of CONNOR” campaign, where shoppers could style their best looks, upload photos to Instagram using the official hashtags, and stand a chance to win a S$1,000 CONNOR wardrobe and an ambassadorship feature.
And for those who missed opening day, the weekend flash sales were equally tempting. From Lunch Time Treats with free shoes to Student Specials and Buddy Hour deals, there was something for everyone.
Why it’s worth a visit
If you’re looking to refresh your wardrobe or gift the men in your life something practical yet stylish, CONNOR at Bugis+ (#02-21) is definitely worth checking out. The quality, fit, and price point strike a perfect balance, and the variety, from formal to street-smart, makes it easy to build a capsule wardrobe that works for every occasion.
It’s safe to say that CONNOR has arrived in Singapore with purpose: to make men’s fashion simple, confident, and seriously good value.
Check them out in-store or follow @connorasia_ on Instagram for more style inspiration and upcoming promotions.
Also read: A taste of Hunan at Jewel: Nong Geng Ji brings rustic flavours and bold charm
