7-Eleven Dabao Flavours 2.0 is back, bringing SG60 to life with satay wraps, Milo lava cake, kopi-misu, and limited-edition SADSHRIMPS merch.
There’s nothing quite like opening a media drop that makes you smile before you even get to the food. When 7-Eleven’s latest package arrived, it came with the cutest SADSHRIMPS merchandise- quirky, whimsical and very hard not to show off on Instagram. It instantly set the tone for their latest SG60 celebration: fun, creative, and proudly homegrown. And if the merch was adorable, the snacks and desserts it introduced were even more exciting.
This year, 7-Eleven is back with the second wave of its Dabao Flavours of Singapore 2.0 campaign, a tribute to the island’s beloved dishes in handy, on-the-go formats. In collaboration with household names like Old Chang Kee and Milo, the line-up reimagines everything from satay and curry puffs to nasi lemak and kopi into playful, portable bites. It’s a love letter to Singapore’s makan culture, perfectly timed for the nation’s 60th birthday celebrations.
7-Eleven Dabao Flavours: A snackable ode to SG60
With 7-Eleven Dabao Flavours, Seven-Eleven has taken the flavours we know and love and wrapped them, sometimes literally, into new forms that fit perfectly into busy, modern life. The 7-Select Egg Mayo + Old Chang Kee Curry’O Double Combo Sandwich makes a comeback, marrying creamy egg mayo with the signature spicy curry puff filling. Then there’s the Scrambled Egg Toast with Chilli Crab Sauce, which puts a local spin on the French croque monsieur, while the Chicken Satay Wrap swaps skewers for a tortilla but keeps that peanuty kick.
For spice lovers, the Chicken Laksa Macaroni Wrap folds tender chicken, egg, and pasta into a rich laksa gravy, while rice fans can pick up the Chicken Nasi Lemak Onigiri or Chilli Crab Onigiri, bite-sized parcels bursting with sambal or chilli crab goodness. And for those with a sweet tooth? The indulgent Made with Milo Lava Cake and the brand-new Kopi-misu(a kopi-soaked tiramisu) are here to make sure dessert isn’t an afterthought.
More than just makan
The SG60 celebrations don’t stop at the 7-Eleven Dabao Flavours snacks. 7-Eleven has teamed up with local illustrator Natasha Elle, the creative mind behind SADSHRIMPS, to launch a limited-edition merch collection. Think five blind-box keychain designs, a reusable tote bag, and whimsical SADSHRIMPS artwork brightening up Slurpee and 7CAFÉ cups. It’s a reminder that food isn’t just about taste; it’s about joy, creativity, and the little things that brighten our everyday moments.
In their latest campaign video, 7-Eleven imagines a day without the brand’s convenience- a scenario no one wants to live through. From braving rain for a snack run to grabbing a quick coffee before work, the message is clear: whether you’re chasing cravings, looking for a caffeine boost, or picking up a piece of Singapore in snack form, 7-Eleven is always here, always near.
Available now, islandwide
The Dabao Flavours of Singapore 2.0 range is available at 7-Eleven stores across the island, with prices starting from $2.80. All items are halal-certified, except for the two onigiris (which contain no pork or lard). The limited-edition SADSHRIMPS merchandise will be in stores through July and August, so you might want to grab yours before it’s gone.
Whether you’re a nostalgic foodie, a busy office-goer, or just someone who appreciates a good onigiri and an even better keychain, this collection is a reminder of why Singapore’s food culture is worth celebrating and why 7-Eleven remains such a beloved part of it.
For more promotions and updates, stay tuned to 7-Eleven Singapore Facebook, 7-Eleven Singapore Instagram, 7-Eleven TikTok pages and 7-Eleven Singapore Telegram channel.
