Game night just got a meaningful makeover. To celebrate Singapore’s 60th birthday, AIA Singapore has launched a truly one-of-a-kind collector’s item: the “Live Better with AIA” Monopoly Set—the first-ever Monopoly board game in Singapore to be customised by an insurer. Designed to promote wellness and financial literacy through play, this limited-edition game turns everyday lifestyle decisions into a fun, interactive experience for the whole family.
Whether you’re sipping tea at a picnic, hosting a family get-together, or just looking for a new game night staple, this AIA Singapore Monopoly set offers hours of engaging, localised fun—while gently nudging you toward better choices in life.
AIA Singapore brings a uniquely Singaporean monopoly
AIA’s version of Monopoly blends local culture, wellness themes, and financial education in an entertaining, easy-to-play format:
- Street tiles reflect your lifestyle journey
Instead of property empires, players build their way through lifestyle enhancements—from basic needs to aspirational goals—mirroring real-life self-improvement. - Forget houses and hotels—say hello to Upgrades and Transformations
These new elements replace the traditional game tokens, symbolising positive life changes and wellness milestones. - Chance cards with Singlish spice
Draw cards peppered with familiar local lingo and references—from “angbao money” to bonus rewards and family wins. - Relatable Community Chest scenarios
Think everyday financial wins and family moments like celebrating anniversaries or hitting your savings target.
More than just a game
More than just a game, the “Live Better with AIA” Monopoly Set is designed to spark meaningful conversations about life, money, and wellbeing. By gamifying everyday decisions—like saving, upgrading your lifestyle, or planning for the future—the set makes financial literacy approachable and engaging for all ages. It encourages players to think beyond wealth accumulation, and instead, consider how their choices impact their overall wellness.
Parents can use the game to introduce kids to basic financial concepts in a hands-on way, while adults may find themselves reflecting on their real-life goals—whether it’s building an emergency fund, planning for retirement, or celebrating family milestones. The gameplay mirrors real-world trade-offs and aspirations, subtly reinforcing the importance of budgeting, health, and intentional living.
At its heart, the set promotes holistic wellness literacy: the idea that health and wealth are intertwined. And by turning family game night into an opportunity for open conversations, it also fosters deeper bonds. In doing so, AIA Singapore’s Monopoly isn’t just about play—it’s about helping families build stronger foundations together, one roll of the dice at a time.
Part of AIA Singapore SG60 campaign
The game is part of AIA Singapore’s broader SG60 campaign themed “Building Our Singapore Together.” It’s designed to inspire Singaporeans to take small, positive steps toward living healthier, longer, and better lives.
To receive a complimentary set (U.P. $40), customers can simply meet with an AIA Financial Services Consultant for a personalised financial health review. More details can be found here.
🎁 Giveaway time: Win a limited-edition “Live Better with AIA” Monopoly Set!
To celebrate the launch of this one-of-a-kind board game, we’re thrilled to team up with @aiasingapore to give away TWO exclusive “Live Better with AIA” Monopoly Sets (worth $40 each) to our awesome community on Instagram!
This isn’t just any Monopoly game. It’s Singapore’s first-ever insurer-customised edition, designed to inspire healthier choices, spark financial conversations, and bring loved ones closer together—all through play. With its local flair, wellness-themed upgrades, and Singlish-style Chance cards, it’s the perfect centrepiece for your next family night, brunch with friends, or even a mindful solo reset.
Want to win one? It’s super easy:
👉 Follow us at @theventmachineblog and @aiasingapore
❤️ Like our giveaway post (dropping tomorrow at 8 PM!)
👯♂️ Tag 2 friends you’d love to play with in the comments
✨ Bonus entry: Share the post to your IG Stories and tag us!
⏳ Giveaway ends 15th June 2025. Winners will be announced shortly after and must be based in Singapore.
So roll the dice, join the fun with AIA Singapore—and let’s build a healthier, longer, better life together. 💪🎲
Also read: Why Bayard Presse books are a game-changer for young readers
