Looking for something unique this season? Head down to With Love, a new concept pop-up store located at 23 Keong Saik Road, running from 13 September to 13 October 2024. This special pop-up isn’t just any retail experience—it’s a celebration of independent craftsmanship from Southeast Asia and Australia, designed to support small businesses and uplift the creators behind the brands.
At the media preview, I had the chance to explore the With Love pop-up at 23 Keong Saik Road, and I have to say—I absolutely fell in love with everything about it. From the moment I walked in, the atmosphere was buzzing with creativity and warmth. The curated collection of fashion, accessories, and lifestyle products felt so special, with each piece radiating individuality. What truly stood out to me was that all the brands showcased are female-founded, and every product is bespoke, crafted with such care and precision that it’s impossible not to appreciate the uniqueness of each item.
I had the pleasure of chatting with Mary Knickrehm Kumar, the founder of With Love, and Belle Maartensz, the founder of Avant Studio. These two incredible women and all other amazing female founders are inspiring in every sense—young, passionate, and driven by a genuine love for what they do. Mary’s vision of empowering small businesses and fostering collaboration is as heartfelt as the products on display, while Belle’s bold, statement jewellery from Avant Studio is a perfect example of how art and fashion can come together to create something truly memorable.
With Love: A platform for small business success
Launched in September 2024, With Love has a clear mission: to help small, independent brands grow by connecting them with a community of shoppers who value thoughtful, handmade products. Founder Mary Knickrehm Kumar explains, “At With Love, we believe in the transformative power of collaboration and connection. We envision a world where independent brands thrive, free from traditional retail barriers.”
The curated pop-up space showcases a wide array of products, from fashion and accessories to lifestyle items, all crafted with care and intentionality by passionate creators. Each item tells a story, and each purchase directly supports small businesses striving to make their mark in the retail world.
Discover distinct brands from across Southeast Asia and Australia
Visitors to With Love will discover an exciting mix of well-loved and newly launched brands, each with its own unique style and story. Some of the standout brands include:
- Fondest (Malaysia) – Empowering women with chic, curated collections.
- MAVEN (Vietnam) – Known for romantic, hand-embroidered details and feminine silhouettes.
- Renegade Folk (Philippines) – Stylish, community-driven footwear.
- KAMI (Indonesia) – Vegan leather bags inspired by minimalist Korean style for sustainability-conscious shoppers.
In addition to regional brands, With Love proudly showcases homegrown talent from Singapore, including:
- Lili & Do – Offering floral dresses with a nostalgic yet modern twist.
- Paradigm Shift Label – Minimalist, ethically produced fashion staples.
- Urbanized – Activewear for women with busy, active lifestyles.
Joining them are international names like Avant Studio (Australia), known for its bold, art-inspired jewellery, and SUE (Thailand), whose playful patterns bring joy to everyday fashion.
A celebration of community and creativity
What sets With Love apart is its focus on community. The pop-up isn’t just about shopping—it’s about supporting small businesses and celebrating the creativity and hard work that goes into every product. As Mary Knickrehm Kumar puts it, “Each purchase supports small businesses with big dreams. We see this pop-up as more than just a retail space; it’s a celebration of community in creativity.”
If you’re passionate about supporting small businesses, appreciating thoughtful craftsmanship, or just looking to discover something new, With Love is the place to be this September and October.
Visit With Love today!
The With Love pop-up is open daily from 11:00 am to 10:00 pm until 13 October 2024. Head over to 23 Keong Saik Road for a one-of-a-kind shopping experience that supports small businesses and celebrates independent creativity.
For more information, follow With Love on Instagram at @shopwithlovesg or visit their website at shopwithlove.sg.
