Get ready for a burst of cuteness! This September, Starbucks and Hello Kitty are coming together in a delightful collaboration to celebrate the 50th anniversary of the iconic Sanrio character.
Starting on 10th September, fans in Singapore will be treated to a limited-edition release of Hello Kitty-inspired merchandise and apple-infused beverages, guaranteed to bring a touch of nostalgia, joy, and friendship to every corner of your Starbucks experience.
Sip on sweet apple delights with Starbucks and Hello Kitty
For the first time, Starbucks introduces two handcrafted Hello Kitty-themed beverages that blend nostalgia with a dash of whimsy. First up is the Apple Pie Cream Frappuccino®, an indulgent treat inspired by Hello Kitty’s favourite comfort food, Mama’s Apple Pie. Imagine rich apple sauce layered with creamy milk and frappuccino syrup – the perfect companion to evoke warm memories and a cosy vibe. With a playful bow on top, it’s an Instagrammable delight that’ll have you snapping photos before your first sip!
Next, there’s the vibrant Red Apple Frozen Tea, paying homage to Hello Kitty’s signature red bow. Combining the fresh taste of ripe apples with the refreshing chill of Teavana® Zen Clouds Oolong Tea, this icy delight offers a playful twist on the character’s usually warm, nostalgic world. The chunky bits of apple sauce add a delightful texture, making every sip a burst of fun.
Both beverages are available from 10 September at all Starbucks stores across Singapore (excluding Mobile Order & Pay) – and if you’re a Hello Kitty superfan, be sure to grab a Venti-sized drink to receive an exclusive Hello Kitty | Starbucks® sticker sheet, while stocks last!
Exclusive Hello Kitty | Starbucks® merchandise
This collaboration goes beyond beverages. Starbucks and Hello Kitty fans alike can indulge in an exclusive lineup of 7 drinkware items and 6 lifestyle accessories. Featuring Hello Kitty in a Starbucks green apron, alongside her adorable teddy bear, Tiny Chum, the collection is a playful nod to friendship and togetherness. You’ll find mugs, tumblers, water bottles, aprons, and even a Hello Kitty plushie to take home.
One standout is the 16oz Ceramic Cup, which combines Hello Kitty’s timeless charm with the iconic Starbucks logo. For those always on the go, the 20oz Stainless Steel Tumbler keeps your drinks stylish and cool. And to add an extra dash of cuteness to your daily essentials, there’s a lanyard, phone charm, and apron featuring our favourite feline friend.
While there were plans to include a tote bag in the collection, it has been excluded from the final release. But don’t worry – the remaining items are sure to add a sprinkle of Hello Kitty magic to your day.
Don’t miss out!
Available in-store, as well as online via the Starbucks® Online Store and on LazMall and ShopeeMall starting from 10 September, this limited-edition Hello Kitty | Starbucks® collection is a must-have for fans. Whether you’re sipping on a sweet apple treat or decking out your home and wardrobe with Hello Kitty charm, this collaboration promises to bring a little extra joy to your everyday routine.
So mark your calendars and get ready to share the love, laughter, and cuteness of this heartwarming Starbucks and Hello Kitty collaboration!
Starbucks® Card is now available from in-stores, on Starbucks® Online Store at 10am, and on LazMall, ShopeeMall at 12pm, while stocks last.

