Jääde, the provider of pristine natural spring water sourced from the majestic Salpausselkä Ridge in Lahti, Finland, has officially launched in Singapore. Founded just last year, in 2023, Jääde embodies purity and excellence, offering consumers an unparalleled taste of untouched Nordic freshness.
The essence of Jääde
Pronounced yah-dey, Jääde captures the essence of the coolness of ‘ice’ (jää) and the vitality of ‘spring’ (lähde). This unique brand offers a refreshing dance of duality in every drop. The water is sourced from a unique geological terrain formed during the last Ice Age and stored in an ancient aquifer protected by natural terrain for nearly 10,000 years. As it undergoes natural filtration by the ridges and eskers of the Salpausselkä, it is further purified by dense layers of sand and gravel, resulting in water that is celebrated as the epitome of immaculate purity.
Commitment to sustainability
From source to bottle, Jääde is committed to environmental stewardship. The company responsibly draws only 1% of Lahti’s water, part of Finland’s water system, which is recognised by UNESCO as the world’s cleanest water source. This careful extraction preserves the natural renewal process and upholds the utmost sustainability.
Bottled at the source in a state-of-the-art facility only 1.2 kilometers away, the company ensures that the water remains unaltered. The packaging, made from naturally sourced, recyclable materials, leaves little to no waste.
This introduction into Singapore marks a significant milestone for this homegrown Finnish brand as it steps onto the global stage.
Allan Poh, Founder of Jääde and Director of Aqua Matters Pte Ltd, expressed his excitement: “We are thrilled to introduce Jääde to Singapore, a city that values quality and sustainability. Our mission is clear: to provide pure Finnish spring water while championing environmental responsibility. Everyone deserves access to clean, high-quality water, and our brand represents our commitment to this vision. Singapore represents a pivotal step in our journey to share this pristine goodness with the world.”
Jääde’s bag-in-box: Pure Finnish spring water on the go!
Jääde offers an elegant drinking experience anytime, anywhere with its portable Bag-in-Box (BIB) packaging. Available in 5.1-litre boxes, the BIB format combines convenience with sustainability. The design is both sustainable and hygienic, with the BIB comprising 75% corrugated box and being fully recyclable.
The bags are crafted from 53% renewable and recycled materials, allowing for easy separation and efficient recycling. The inner bag maintains product hygiene even after opening, thanks to an internationally patented integrated valve design that prevents air and bacterial intrusion, ensuring freshness for up to 180 days.
A sustainable choice
Jääde’s BIB packaging saves up to 80% of raw material consumption compared to PET bottles, reduces storage space, improves logistics efficiency, and significantly lowers carbon footprint. Priced from S$19.90 for a Single 5.1-litre Box and S$63.60 for a Pack of Four 5.1-litre Boxes, it is now available on Shopee, Lazada, and Shopify.
For more information, visit jaadewater.com or follow them on Instagram @drinkjaade.
With Jääde’s commitment to purity, sustainability, and exceptional quality, Singaporeans now have the chance to enjoy the refreshing taste of Finland’s natural spring water. Cheers to a new standard of hydration!
Also read: Dive into deliciousness with the new IRVINS x MINIONS salted egg cornflakes snack
