IRVINS and MINIONS have joined forces for a dangerously delightful snack collaboration! IRVINS, Singapore’s trailblazing snack brand renowned for its Dangerously Addictive™ treats, has teamed up with Illumination and Universal Products & Experiences (UPE) to introduce a snack that’s bound to bring joy and a touch of mischief to fans of all ages: the IRVINS x MINIONS Salted Egg Cornflakes Snack.
This exciting collaboration arrives just in time to celebrate the return of the beloved MINIONS to the big screen in Illumination’s Despicable Me 4, hitting theatres on July 4th.
IRVINS and MINIONS bring a snack sensation
Meticulously crafted by IRVINS’ top-tier R&D team, the IRVINS x MINIONS Salted Egg Cornflakes Snack is a unique fusion of IRVINS’ iconic salted egg flavor with the playful spirit of the MINIONS. The snack features a kid-friendly version of IRVINS’ Dangerously Addictive™ recipe, generously coating crunchy cornflakes with real salted egg yolk. This irresistible combination makes for a delightful snacking experience that’s perfect for on-the-go enjoyment.
Adorable packaging and sizes for all
Available in two convenient sizes – 45g (5 sachets x 9g) and 90g (10 sachets x 9g) – and priced at S$5.90 and S$10.90 respectively, these snacks come in vibrant yellow boxes adorned with cheerful MINIONS images and blue stripes.
Not just a treat for the taste buds, these snacks are also a visual delight, making them an ideal gift for any MINIONS fan. Additionally, the 90g box includes a MINIONS coloring kit, perfect for keeping little ones entertained.
Exclusive goodies and preorder offers
IRVINS and MINIONS enthusiasts can also look forward to exclusive MINIONS Plush Keychains, available at S$7.90 for one or S$15.90 for three, with any purchase of the new snack, while stocks last. For those eager to get their hands on these goodies early, a special preorder Exclusive Bundle is available from June 17 to 27 at eatirvins.sg, featuring 3x IRVINS x MINIONS Salted Egg Cornflakes Snack (90g) and 3x MINIONS Plush Keychains for just S$39.90.
Join the fun with the IRVINS and MINIONS photo contest
From July 4 to 31, fans can unleash their inner Minion by participating in the IRVINS x MINIONS Photo Contest. To enter, simply snap a photo or video with IRVINS’ in-store MINIONS, share it on Instagram or TikTok with the hashtag #IRVINSxMINIONS, and tag @irvins.sg. Three lucky winners will receive a fantastic prize gift set, including a MINIONS 3D mug, MINIONS Bowl Set, MINIONS Cooking Pot, two 90g Salted Egg Cornflakes Snacks, and a pair of tickets to Singapore’s amusement park.
Where to buy?
The IRVINS x MINIONS Salted Egg Cornflakes Snack is available at all IRVINS stores across Singapore, including Orchard Gateway, Takashimaya, WestGate, Bugis Junction, VivoCity, Suntec City pop-up, Jewel Changi Airport, and Changi Terminal 1, 2, 3, and 4. You can also purchase them online at eatirvins.sg, Shopee, Lazada, and select marketplaces and supermarkets. For international fans, the 90g snack is available at eatirvins.world.
For more information on this exciting collaboration and to stay updated, visit eatirvins.sg.
