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Wonderbewbz: Revolutionising breastfeeding with freeze-dried breast milk

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Breastfeeding is a beautiful and natural experience for many mothers, but it can also come with its fair share of challenges. Jolene, the founder and CEO of Wonderbewbz, understands this firsthand. Her personal breastfeeding journey was filled with obstacles, from low milk supply to her baby refusing thawed breast milk. Determined to find a solution, she embarked on a mission to create a revolutionary product that would change the way mothers store and prepare breast milk.

Wonderbewbz offers freeze-dried breast milk, providing convenience, extended shelf life, and optimal nutrition for babies.

In this interview, Jolene shares her experiences and insights, shedding light on the benefits of freeze-dried breast milk and the importance of supporting breastfeeding mothers.

Overcoming challenges

Jolene’s breastfeeding journey began with struggles to establish a good milk supply. While her baby latched well, her mature milk supply did not kick in, leading to dehydration concerns. Determined to ensure her baby received breast milk, Jolene diligently pumped, sought lactation advice, and even tried natural remedies. Despite her efforts, her supply remained insufficient. Jolene’s experience highlights the difficulties many mothers face when breastfeeding.

The birth of Wonderbewbz

Inspired by her own breastfeeding challenges, Jolene discovered the concept of freeze-dried breast milk during her third trimester. Intrigued by its extended shelf life and ease of use, she delved deeper into the technology. After her son was born, Jolene resolved to start Wonderbewbz.

Although some of her frozen breast milk had already expired, she repurposed it for product development. Today, she is proud to have a stash of freeze-dried breast milk for her son.

Benefits of freeze-dried breast milk

Traditional methods of storing breast milk involve freezing, which limits the shelf life to around six months. Additionally, the nutritional content may degrade over time. In contrast, freeze-dried breast milk retains over 90% of its nutrients and can last up to three years when stored properly. The convenience of freeze-dried breast milk is also noteworthy. Unlike thawing and warming frozen breast milk, preparing freeze-dried breast milk simply requires adding warm water to the powder, making it easier for caregivers and ideal for travel.

The freeze-drying process

Freeze-drying is a unique process that preserves food by removing moisture through sublimation. In Wonderbewbz’s ISO-6-certified cleanroom, breast milk is placed in a vacuum chamber where the temperature is lowered below freezing before being gradually raised. This transformation removes most of the moisture while maintaining the milk’s structure and preserving vital nutrients. Once the freeze-drying process is complete, the powder is carefully packaged in mylar bags, ensuring long-term storage with no compromise in quality.

Mothers’ feedback and impact

Mothers who have used Wonderbewbz’s freeze-dried breast milk are delighted with the product. They appreciate having freezer space freed up and find the powder convenient for travel. Moreover, working mothers can rest assured that their babies will receive optimal nutrition, even when they return to work after maternity leave. The ease of preparation allows caregivers to provide the best nutrients without complications.

Challenges and breaking taboos

Operating a freeze-dried breast milk business presents unique challenges. Setting up the facility, acquiring suitable equipment, and maintenance can be daunting. Additionally, breastfeeding remains a taboo topic in some circles in Singapore.

Jolene believes it is essential to normalize breastfeeding and remove the stigma associated with it. Breastfeeding is a natural way of nurturing babies, and open conversations can help educate and support new mothers.

Support for new mothers

Jolene advises struggling breastfeeding mothers to trust their instincts and do what works best for them and their families. Every situation is unique, and what works for one mother may not work for another. Organizations like the Breastfeeding Mothers’ Support Group (BMSG) in Singapore provide valuable insights, advice, and a community of support for breastfeeding mothers.

Jolene’s personal breastfeeding journey and her creation of Wonderbewbz highlight the determination and innovation needed to overcome breastfeeding challenges. Freeze-dried breast milk offers an exceptional solution, providing convenience, extended shelf life, and optimal nutrition for babies.

With Wonderbewbz, mothers can confidently provide their little ones with the best nourishment while adapting to their individual circumstances. As conversations around breastfeeding continue to grow, it is crucial to support and encourage mothers on their breastfeeding journey, helping them experience the joy and benefits it brings.

About Post Author

Surabhi Pandey

A journalist by training, Surabhi is a writer and content consultant currently based in Singapore. She has over seven years of experience in journalistic and business writing, qualitative research, proofreading, copyediting and SEO. Working in different capacities as a freelancer, she produces both print and digital content and leads campaigns for a wide range of brands and organisations – covering topics ranging from technology to education and travel to lifestyle with a keen focus on the APAC region.
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