0 0 lang="en-US"> ZALORA’s inaugural Southeast Asia Trender report examines the impact of changing fashion and lifestyle trends – The Vent Machine
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ZALORA’s inaugural Southeast Asia Trender report examines the impact of changing fashion and lifestyle trends

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Being the leading fashion and lifestyle e-commerce platform, ZALORA has launched its inaugural Southeast Asia TRENDER Report to help industry stakeholders better understand and navigate during the current turbulent times. Driven by data and insights from its proprietary analytics platform, TRENDER, the report examines the impact of changing industry trends and recalibrates perspectives and strategies to help companies navigate the challenges brought on by COVID-19. 

The report comes at an opportune time when the retail industry is still grappling with the impact of mass lockdowns and social distancing measures, whilst managing the challenges that come with the accelerated move online. Many businesses are also identifying and adapting their strategies and operations to keep up with evolving consumer behaviour and trends, as a result of the pandemic.

Written in a magazine-style format, a representation of where ‘Data meets Fashion,’ the digital edition feature links to video interviews from industry contributors to offer readers a practitioner’s guide, in addition to providing their insights on the topics tackled in the report.

The official launch, which took place via a live Webinar, offered a deep dive into the report’s key findings. Few of them include: 

It also featured a panel discussion by industry experts, including Gunjan Soni, Chief Executive Officer, ZALORA Group; Ettore Strapazzon, Lead for TRENDER, ZALORA Group; Samuele Saini, Sector Lead of Apps, E-Commerce and Entertainment, Google SEA; and Warren Hayashi, President, Ayden Asia Pacific, who shared their predictions on the future of the industry, as well as suggestions on ways to connect with the “new consumer”. 

“This has truly been an unprecedented year for fashion and lifestyle retail, with businesses everywhere deeply affected by movement restrictions and disrupted supply chains. Uncertain times need more decisive action but leaders face challenges in access to reliable consumer data as all past patterns come breaking down!” said Gunjan Soni.

“This is why we decided to harness our internal data via TRENDER and are working closely with our valued partners to provide deeper insights into issues such as consumer buying behaviour, geo segmentation, as well as assortment. We hope that this report will be able to serve as a north star in helping players in the ecosystem better understand the evolving landscape, and be able to plan strategically for 2021 and the years beyond. 

I am very thankful to our valued contributors from Google, Adyen, Abercrombie & Fitch, Shiseido and Style Tribute, their input added valuable perspectives and insights to our inaugural report.”

To access the full recording of the Webinar, please visit the link here.

You can access the full report HERE

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